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E-service quality and trust on customer's patronage intention : moderation effect of adoption of advanced technologies
Muhammad Sabbir Rahman; Hossain, Md Afnan; Zaman, … - In: Journal of global information management : an official … 28 (2020) 1, pp. 39-55
Persistent link: https://www.econbiz.de/10012183249
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B2C e-commerce in Malaysia : perceived characteristics of innovating and trust perspective
Poong, Yew Siang; Uchenna Cyril Eze; Talha, Mohammad - In: International journal of electronic business 7 (2009) 4, pp. 392-427
Persistent link: https://www.econbiz.de/10003886106
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Analysis of the adoption of customer facing InStore technologies in retail SMEs
Lorente-Martínez, Javier; Navío-Marco, Julio; … - In: Journal of retailing and consumer services 57 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012305323
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Understanding online gamers' intentions to play games online and effects on their loyalty : an integration of IDT, TAM and TPB
Agag, Gomaa M.; Khashan, Mohamed A.; ElGayaar, Mohammed H. - In: Journal of customer behaviour 18 (2019) 2, pp. 101-130
Persistent link: https://www.econbiz.de/10012257454
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An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
Islam, Hafizul; Jebarajakirthy, Charles; Shankar, Amit - In: Journal of strategic marketing 29 (2021) 2, pp. 117-140
Persistent link: https://www.econbiz.de/10012484043
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The use of technology acceptance model to explain brand attitude and loyalty intention in e-commerce : the gamification case
Sari, Nadia Nila - In: ASEAN marketing journal : Association of Southeast … 14 (2022) 1, pp. 72-96
insignificant effect on brand attitude. The brand attitude was found to have a significant effect on loyalty intention. Theoretical …, brand attitude, and its effect on loyalty intention. Practitioner/Policy Implication: The company that applies gamification …), perceived enjoyment, perceived social influence, consumer intention to engage, and brand loyalty in the context of gamification …
Persistent link: https://www.econbiz.de/10014335617
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Gender-generation characteristic in relation to the customer behavior and purchasing process in terms of mobile marketing
Stefko, Robert; Bacik, Radovan; Fedorko, Richard; … - In: Oeconomia Copernicana 13 (2022) 1, pp. 181-223
Persistent link: https://www.econbiz.de/10013255852
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Why do travelers trust TripAdvisor? : antecedents of trust towards consumer-generated media and its influence on recommendation adoption and word of mouth
Filieri, Raffaele; Alguezaui, Salma; McLeay, Fraser - In: Tourism management : research, policies, practice 51 (2015), pp. 174-185
Persistent link: https://www.econbiz.de/10011414943
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Models of customer experience for B2C e-commerce enterprises
Pei, Yilei; Xue, Wanxin; Li, Dandan; Su, Yong - In: Journal of electronic commerce in organizations : the … 14 (2016) 1, pp. 24-33
Persistent link: https://www.econbiz.de/10011529132
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Permission email marketing and its influence on online shopping
Reimers, Vaughan; Chao, Chih-Wei; Gorman, Sarah - In: Asia Pacific journal of marketing and logistics 28 (2016) 2, pp. 308-322
Persistent link: https://www.econbiz.de/10011562927