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Der Buchmarkt als Kommunikationsraum : eine kritische Analyse aus medienwissenschaftlicher Perspektive
Vogel, Anke - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009413703
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Opportunity or obstacle? : a preliminary study of professional sport organisations in the age of social media
O'Shea, Michelle; Alonso, Abel Duarte - In: International journal of sport management and marketing … 10 (2011) 3/4, pp. 196-212
Persistent link: https://www.econbiz.de/10009514082
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This blog brought to you by ... exploring blogger perceptions of a product endorsement policy and reviews
Walden, Justin; Bortree, Denise Sevick; DiStaso, Marcia W. - In: Journal of communication management : an international … 19 (2015) 3, pp. 254-269
Persistent link: https://www.econbiz.de/10011448039
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The impact of user-generated content and traditional media on customer acquisition and retention
You, Ya; Joshi, Amit M. - In: Journal of advertising 49 (2020) 3, pp. 213-233
Persistent link: https://www.econbiz.de/10012260459
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Using fan passion to predict attendance, media consumption, and social media behaviors
Wakefield, Kirk - In: Journal of sport management : the official journal of … 30 (2016) 3, pp. 229-247
Persistent link: https://www.econbiz.de/10011591498
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A comparative study of corporate user-generated media behavior : cross-cultural B2B context
Thakur, Ramendra; AlSaleh, Dhoha A. - In: Industrial marketing management : the international … 73 (2018), pp. 125-136
Persistent link: https://www.econbiz.de/10011904698
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Investigating B-to-B social media implementation : E-Marketing Orientation and Media Richness Perspective
Liao, Ying Kai; Chang, Candice; Giang Nu To Truong - In: Journal of electronic commerce in organizations : the … 18 (2020) 1, pp. 18-35
Persistent link: https://www.econbiz.de/10012182749
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Influence of media capabilities on trust in the sharing economy
Harrison, Andrew; Mirsadikov, Akmal; Luu, Truong - In: Journal of management information systems : JMIS 40 (2023) 3, pp. 953-982
Persistent link: https://www.econbiz.de/10014365187
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Customer engagement behaviour in the media and technology industry : a quantitative content analysis of content types and COVID-19 context
Wenzel, Sina; Kleer, Nicola; Kunz, Reinhard - In: Journal of media business studies 20 (2023) 3, pp. 241-263
Persistent link: https://www.econbiz.de/10014319845
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Medien : Einstein für erfolgreiche Medienanbieter ; Glaubenssätze, Veränderungen und Stellhebel in den Medienmärkten von morgen
Künzler, Hans-Peter; Häusler, Eduard; Bächle, Marc - 2008
Persistent link: https://www.econbiz.de/10003635023