Narrow search
Showing 1 - 9 of 9
Cover Image
Brand attribute associations, emotional consumer-brand relationship and evaluation of brand extensions
Pourazad, Naser; Stocchi, Lara; Pare, Vipul - In: Australasian marketing journal 27 (2019) 4, pp. 249-260
Persistent link: https://www.econbiz.de/10012153387
Cover Image
Marketing research on mobile apps : past, present and future
Stocchi, Lara; Pourazad, Naser; Michaelidou, Nina; … - In: Journal of the Academy of Marketing Science 50 (2022) 2, pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Cover Image
The persistence of excess brand loyalty over multiple years
Pare, Vipul; Dawes, John - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 163-175
Persistent link: https://www.econbiz.de/10009530071
Cover Image
Understanding the town centre customer experience (TCCE)
Stocchi, Lara; Hart, Cathy; Haji, Iftakar - In: Journal of marketing management : MM 32 (2016) 17/18, pp. 1562-1587
Persistent link: https://www.econbiz.de/10011608042
Cover Image
A comparison of brand equity strength across consumer segments and markets
Stocchi, Lara; Fuller, Rachel - In: The journal of product & brand management 26 (2017) 5, pp. 453-468
Persistent link: https://www.econbiz.de/10011778292
Cover Image
Creating loyalty towards magazine websites : insights from the double jeopardy phenomenon
Tarkiainen, Anssi; Ellonen, Hanna-Kaisa; Ots, Mart; … - In: International journal of e-business research : an … 10 (2014) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10010402600
Cover Image
Advancing the understanding of the pre-purchase stage of the customer journey for service brands
Fuller, Rachel; Stocchi, Lara; Gruber, Thorsten; … - In: European journal of marketing 57 (2023) 2, pp. 360-386
Persistent link: https://www.econbiz.de/10013502566
Cover Image
Guest editorial: social media, content marketing and engagement strategies in B2B
Christodoulides, George; Michaelidou, Nina; Siamagka, … - In: Industrial marketing management : the international … 81 (2019), pp. 87-88
Persistent link: https://www.econbiz.de/10012107694
Cover Image
Shopping motives as antecedents of e-satisfaction and e-loyalty
Christodoulides, George; Michaelidou, Nina - In: Journal of marketing management : MM 27 (2011) 1/2, pp. 181-197
Persistent link: https://www.econbiz.de/10008841663