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~subject:"Relationship marketing"
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Relationship marketing
China
125
Consumer behaviour
102
Konsumentenverhalten
102
Beziehungsmarketing
80
Theorie
53
Theory
51
Brand management
47
Markenführung
42
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38
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37
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33
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33
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31
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31
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30
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29
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29
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29
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29
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29
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28
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23
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20
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19
World
19
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18
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18
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18
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17
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17
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English
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Hollebeek, Linda D.
49
So, Kevin Kam Fung
20
King, Ceridwyn
18
Clark, Moira K.
8
Brodie, Roderick J.
6
Conduit, Jodie
6
Rather, Raouf Ahmad
6
Islam, Jamid Ul
5
Kim, Hyunsu
5
Li, Jing
5
Sparks, Beverley
5
Sprott, David E.
5
Valdimar Sigurdsson
5
Khan, Imran
4
Xiong, Lina
4
Urbonavicius, Sigitas
3
Wang, Ying
3
Bolton, Ruth N.
2
Bowden, Jana
2
Brady, Michael K.
2
DiPietro, Robin B.
2
Fatma, Mobin
2
Grace, Debra
2
Hu, Clark
2
Ilić, Ana
2
Jurić, Biljana
2
Konuş, Umut
2
Langerak, Fred
2
Li, Xiang
2
Lu, Lu
2
Luoma-aho, Vilma
2
Malthouse, Edward C.
2
Mattila, Anna S.
2
Rahman, Zillur
2
Riivits-Arkonsuo, Iivi
2
Smith, Dale
2
Wu, Luorong
2
Andreassen, Tor W.
1
Arvola, René
1
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1
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Edward Elgar Publishing
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International journal of hospitality management
7
Journal of retailing and consumer services
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Journal of business research : JBR
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
International journal of contemporary hospitality management
3
Journal of marketing management : MM
3
Journal of service management
3
Journal of service research
3
Journal of service research : JSR
3
The journal of services marketing
3
Customer engagement : contemporary issues and challenges
2
Handbook of research on customer engagement
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of service theory and practice : JSTP
2
Marketing intelligence & planning
2
Organizations and markets in emerging economies
2
Tourism management : research, policies, practice
2
Australasian marketing journal
1
Edward Elgar E-Book Archive
1
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1
European journal of marketing : EJM
1
International Journal of Contemporary Hospitality Management
1
International journal of electronic commerce : IJEC
1
Journal of Service Management
1
Journal of consumer behaviour
1
Journal of creating value
1
Journal of hospitality marketing & management
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
Psychology & marketing
1
Research handbooks in business and management series
1
The handbook of communication engagement
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
The service industries journal
1
Tourism management perspectives : TMP
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ECONIS (ZBW)
80
Other ZBW resources
2
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1
The role of customer engagement in sustaining subjective well-being after a travel experience : findings from a three-wave study
So, Kevin Kam Fung
;
Li, Jing
;
He, Yueying
;
King, Ceridwyn
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
5
,
pp. 1280-1303
Persistent link: https://www.econbiz.de/10014582451
Saved in:
2
Understanding psychological ownership in access-based consumption through a theory synthesis : an investigation of Airbnb and hotels
Li, Jing
;
Kim, Hyunsu
;
So, Kevin Kam Fung
- In:
Journal of hospitality marketing & management
33
(
2024
)
4
,
pp. 499-524
Persistent link: https://www.econbiz.de/10014511822
Saved in:
3
Extending the tourism experience : the role of customer engagement
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 236-253)
.
2016
Persistent link: https://www.econbiz.de/10011430766
Saved in:
4
Enhancing customer relationships with retail service brands : the role of customer engagement
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
; …
- In:
Journal of service management
27
(
2016
)
2
,
pp. 170-193
Persistent link: https://www.econbiz.de/10011565134
Saved in:
5
The missing link in building customer brand identification : the role of brand attractiveness
So, Kevin Kam Fung
;
King, Ceridwyn
;
Hudson, Simon
; …
- In:
Tourism management : research, policies, practice
59
(
2017
),
pp. 640-651
Persistent link: https://www.econbiz.de/10011643307
Saved in:
6
Brand management in the era of social media : social visibility of consumption and customer brand identification
So, Kevin Kam Fung
;
Wu, Luorong
;
Xiong, Lina
;
King, Ceridwyn
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
6
,
pp. 727-742
Persistent link: https://www.econbiz.de/10011927123
Saved in:
7
Responding to negative online reviews : the effects of hotel responses on customer inferences of trust and concern
Sparks, Beverley
;
So, Kevin Kam Fung
;
Bradley, Graham L.
- In:
Tourism management : research, policies, practice
53
(
2016
),
pp. 74-85
Persistent link: https://www.econbiz.de/10011440024
Saved in:
8
Creating customer value in the sharing economy : an investigation of Airbnb users and their tripographic characteristics
So, Kevin Kam Fung
;
Kim, Hyunsu
;
Min, Somang
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 23-45
Persistent link: https://www.econbiz.de/10012798179
Saved in:
9
The pandemic's effects on customer-to-customer engagement in hospitality consumption : a multi-country investigation
Miao, Li
;
So, Kevin Kam Fung
;
Im, Jinyoung
;
Jiang, Ting
- In:
International journal of hospitality management
102
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013185273
Saved in:
10
Understanding customer engagement and social media activities in tourism : a latent profile analysis and cross-validation
So, Kevin Kam Fung
;
Wei, Wei
;
Martin, Drew
- In:
Journal of business research : JBR
129
(
2021
),
pp. 474-483
Persistent link: https://www.econbiz.de/10012509683
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