Organizations wishing to apply the principles of market segmentation often face problems putting the theory into … strategy into marketing programs is impeded. To be successful, segmentation must lead an organization through a process which … undertakes background analysis, determines strategy and develops marketing programs. However, there are a number of points at …

The UK retail environment is highly complex and competitive and as such the context for marketing may require change …. This research investigates current marketing practices used by retail companies in the UK and explores their correlation …. Across all sectors, respondents feel that their company's marketing practices are changing to become increasingly focussed on …

One of the major issues confronting marketing decision makers is how to deal with the volume and complexity of customer … information available. In addition to dealing with the volume of data issue, “relationship marketing” has also become an important …

Organizations which provide electronic services do not have a logically structured strategy for implementing Customer … Knowledge Management through Social media (SCKM). By assessing the position of SCKM, organizations can have a clear … organizations to act in a targeted way. The fuzzy expert system is not designed specifically for a case study, but can be utilized …