This article explores the meanings of societal marketing in the context of AIDS community‐based organizations (CBOs …). Studies have investigated the practice of relationship marketing in for‐profit businesses, but we have yet to understand fully … the practice of relationship marketing in the vast and socially important not‐for‐profit or philanthropic sectors that …

Organizational Framework -- 1. The difficult journey to customer-centric organizations -- 2. The Marketing driven approach -- 3. The …9 Marketing Technology in the Era of the Experience-First Brands -- 1. Implications of technology on the signature … experience -- 2. How to facilitate the marketing technology building process -- Notes -- 10 Signature Experiences DOs and DON …

country development is still lagging behind. In this respect, the lack of a proper marketing and business approach is present … neglect marketing by being mainly sales-oriented; they do produce what they think is good for the costumers and then use lots … emphasis on perception of marketing and the role of consumers for SMEs in the country. In particular, the paper tries to …