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The effect of customers' social media participation on customer visit frequency and profitability : an empirical investigation

Rishika, Rishika; Kumar, Ashish; Janakiraman, Ramkumar; … - In: Information systems research : ISR 24 (2013) 1, pp. 108-127

Persistent link: https://www.econbiz.de/10009736922

The Effect of Customers’ Social Media Participation on Customer Visit Frequency and Profitability : An Empirical Investigation

Rishika, Rishika; Kumar, Ashish; Janakiraman, Ramkumar; … - 2013

In this study we examine the effect of customers’ participation in a firm’s social media efforts on the intensity of the relationship between the firm and its customers as captured by customers’ visit frequency. We further hypothesize and test for the moderating roles of social media...

Persistent link: https://www.econbiz.de/10014039532

Gross profit manipulation in emerging economies : evidence from India

Bansal, Manish; Kumar, Ashish; Kumar, Vivek - In: Pacific accounting review 34 (2022) 1, pp. 174-196

Persistent link: https://www.econbiz.de/10012798324

Empirical modeling of profitability of public sector banks in India

Kumar, Ashish; Dhingra, Sanjay - In: Praj̄nȧn : journal of social and management sciences 45 (2016) 2, pp. 123-141

Persistent link: https://www.econbiz.de/10011577062

Profitability determinants of infrastructure public private partnerships (PPPs) : empirical evidence from Indian data

Kumar, Ashish; Srivastava, Vikas; Tabash, Mosab I.; … - In: Journal of financial management of property and construction 27 (2022) 1, pp. 91-111

Persistent link: https://www.econbiz.de/10012887277