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The empirical link between resources, networks and export marketing performance and the implications for developing countries
Ahmed, Zafar U.; Julian, Craig C.; Osman Mohamad; … - In: Journal of transnational management : the official … 17 (2012) 1, pp. 63-88
Persistent link: https://www.econbiz.de/10009551259
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The marketing capabilities-performance relationship : the empirical link in export ventures
Osman Mohamad; Julian, Craig C.; Ahmed, Zafar U.; … - In: International journal of trade and global markets 4 (2011) 3, pp. 290-310
Persistent link: https://www.econbiz.de/10009372985
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A resource-based approach to the study of export marketing from Australia
Julian, Craig C. - In: International journal of trade and global markets 6 (2013) 2, pp. 141-157
Persistent link: https://www.econbiz.de/10009759935
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The resource-based view (RBV) and the industrial organization theoretical frameworks : are both required to explain export marketing performance?
Julian, Craig C. - In: Research handbook on export marketing, (pp. 287-304). 2014
Persistent link: https://www.econbiz.de/10010473484
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International joint venture marketing performance in China : a resource-based approach
Julian, Craig C.; Xu, Junqian - In: Journal for global business advancement : JGBA 8 (2015) 4, pp. 410-435
Persistent link: https://www.econbiz.de/10011547823
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Importer commitment drivers and their impact on performance : a resource-based perspective
Saleh, Md Abu; Ali, M. Yunus; Julian, Craig C. - In: International journal of trade and global markets 6 (2013) 2, pp. 123-140
Persistent link: https://www.econbiz.de/10009759945