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~subject:"Ressourcenorientierter Ansatz"
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Ressourcenorientierter Ansatz
Resource-based view
11
Marketing management
10
Marketingmanagement
10
Marketing theory
9
Competitive advantage
8
Dynamic capabilities
8
Dynamische Kompetenzen
8
Marketing
8
Wettbewerbsvorteil
8
Capability approach
6
Capability-Ansatz
6
Marketing strategy
6
Marketingtheorie
6
Relationship marketing
6
Selling
6
Theorie
6
Theory
6
Verkauf
6
B-to-B-Marketing
5
Business-to-business marketing
5
Consumer behaviour
5
Innovation
5
Knowledge management
5
Konsumentenverhalten
5
Lieferantenmanagement
5
Strategic management
5
Strategisches Management
5
Supplier relationship management
5
Wissensmanagement
5
Cognition
4
Firm performance
4
Immaterielle Werte
4
Intangible assets
4
Knowledge transfer
4
Managers
4
Tacit knowledge exchange
4
Unternehmenserfolg
4
Wissenstransfer
4
Beziehungsmarketing
3
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Undetermined
8
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Article
10
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1
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10
Aufsatz in Zeitschrift
10
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English
11
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All
Madhavaram, Sreedhar
10
Badrinarayanan, Vishag
4
Hunt, Shelby D.
4
Manis, K. T.
3
Appan, Radha
1
Arnett, Dennis B.
1
Bicen, Pelin
1
Browne, Glenn J.
1
Ghosh, Amit K.
1
Granot, Elad
1
Hall, Kenneth
1
Manis, Kerry T.
1
Ramachandran, Indu
1
Rashidi-Sabet, Siavash
1
Sheth, Jagdish N.
1
Taylor, Daniel F.
1
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Journal of business logistics
2
Journal of personal selling & sales management : JPSSM
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Journal of business research : JBR
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of the Academy of Marketing Science
1
Legends in marketing
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The journal of business & industrial marketing
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ECONIS (ZBW)
11
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1
Resource-advantage theory : the research tradition period
Hunt, Shelby D.
-
2011
Persistent link: https://www.econbiz.de/10008937562
Saved in:
2
The service-dominant logic and a hierarchy of operant resources : developing masterful operant resources and implications for marketing strategy
Madhavaram, Sreedhar
;
Hunt, Shelby D.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
1
,
pp. 67-82
Persistent link: https://www.econbiz.de/10003679879
Saved in:
3
Relationship marketing strategy : an operant resource perspective
Madhavaram, Sreedhar
;
Granot, Elad
;
Badrinarayanan, Vishag
- In:
The journal of business & industrial marketing
29
(
2014
)
4
,
pp. 275-283
Persistent link: https://www.econbiz.de/10010382833
Saved in:
4
Building customisation capability in B2B marketing : the role of organisational capital
Madhavaram, Sreedhar
;
Hunt, Shelby D.
;
Bicen, Pelin
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
13/14
,
pp. 1409-1435
Persistent link: https://www.econbiz.de/10012695287
Saved in:
5
Adaptive marketing capabilities, dynamic capablities, and renewal competences : the "outside vs. inside" and "static vs. dynamic" controversies in strategy
Hunt, Shelby D.
;
Madhavaram, Sreedhar
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 129-139
Persistent link: https://www.econbiz.de/10012289378
Saved in:
6
Resource orchestration and dynamic managerial capabilities : focusing on sales managers as effective resource orchestrators
Badrinarayanan, Vishag
;
Ramachandran, Indu
;
Madhavaram, …
- In:
Journal of personal selling & sales management : JPSSM
39
(
2019
)
1
,
pp. 23-41
Persistent link: https://www.econbiz.de/10012200853
Saved in:
7
Capability bundling for effective supply chain management : an integrative framework and research agenda
Madhavaram, Sreedhar
;
Manis, Kerry T.
;
Rashidi-Sabet, …
- In:
Journal of business logistics
44
(
2023
)
2
,
pp. 170-197
Persistent link: https://www.econbiz.de/10014302270
Saved in:
8
Building capabilities for software development firm competitiveness : the role of intellectual capital and intra-firm relational capital
Madhavaram, Sreedhar
;
Appan, Radha
;
Manis, K. T.
; …
- In:
Information & management : the internat. journal of …
60
(
2023
)
2
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014303289
Saved in:
9
Building upstream supplier capabilities for downstream customization : the role of collaboration capital
Madhavaram, Sreedhar
;
Hall, Kenneth
;
Ghosh, Amit K.
; …
- In:
Journal of business logistics
45
(
2024
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10014477664
Saved in:
10
Technology-enabled sales capability : a capabilities-based contingency framework
Badrinarayanan, Vishag
;
Madhavaram, Sreedhar
;
Manis, K. T.
- In:
Journal of personal selling & sales management : JPSSM
42
(
2022
)
4
,
pp. 358-376
Persistent link: https://www.econbiz.de/10013484577
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