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Retail outlet
Consumer behaviour
81,922
Konsumentenverhalten
79,443
Theorie
9,847
Theory
9,665
Brand management
9,483
Markenführung
9,435
Youth
9,217
Markenartikel
9,145
Relationship marketing
9,024
Beziehungsmarketing
8,994
Jugendliche
8,960
Brand
8,103
Brand image
7,331
Markenimage
7,312
USA
6,286
United States
5,830
Customer satisfaction
5,624
Deutschland
5,526
Online-Handel
5,484
Online retailing
5,472
Kundenzufriedenheit
5,465
Social Web
4,904
Social web
4,900
Germany
4,600
Online-Marketing
4,558
Internet marketing
4,548
Service quality
4,381
Einzelhandel
4,379
Dienstleistungsqualität
4,333
Retail trade
4,328
Werbewirkung
3,772
Advertising effects
3,722
Electronic Commerce
3,583
Verbraucherverhalten
3,579
Experiment
3,532
E-commerce
3,474
Advertising
3,259
Werbung
3,247
Emotion
3,218
Pricing strategy
2,968
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Silberer, Günter
6
Guha, Rishab
5
Ng, Serena
5
Büttner, Oliver B.
4
Gröppel-Klein, Andrea
4
Pantano, Eleonora
4
Chandon, Pierre
3
Goldfarb, Avi
3
Hui, Sam K.
3
Inman, J. Jeffrey
3
Rudolph, Thomas
3
Young, Scott H.
3
Buerke, Anja
2
Burke, Raymond R.
2
Hagtvedt, Henrik
2
Helfgen, Jennifer
2
Huang, Yanliu
2
Hutchinson, J. W.
2
Janz, Oliver
2
Kilian, Sven
2
Leykin, Alex
2
Rainer, Ricarda Carina
2
Runfola, Andrea
2
Salzmann, Ralph
2
Suher, Jacob
2
Tucker, Catherine
2
Uniyal, Dwarika Prasad
2
Wagner, Udo
2
Walter, Eva Margarete
2
Zielke, Stephan
2
Abdul-Muhmin, Alhassan G.
1
Ahmad, Farooq
1
Ahmed, Hafsat Sadiq
1
Andersen, Kasper H.
1
Anderson, Katherine
1
Aykaç, Ömer Sezai
1
Ballantine, Paul W.
1
Bartmann, Benedikt
1
Baun, Dorothea
1
Beatty, Sharon E.
1
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Springer Fachmedien Wiesbaden
4
Books on Demand GmbH <Norderstedt>
3
National Bureau of Economic Research
2
Association of National Advertisers
1
Gesellschaft für Innovative Marktforschung <Heidelberg>
1
HHL Leipzig Graduate School of Management
1
IGI Global
1
INSEAD
1
Media Economics Institut / Köln
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
Universität Kassel
1
Walter de Gruyter GmbH & Co. KG
1
Wissenschaftliche Hochschule für Unternehmensführung
1
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Journal of retailing and consumer services
9
SpringerLink / Bücher
5
International journal of retail & distribution management
3
Journal of marketing
3
Marketing : ZFP ; journal of research and management
3
Schriftenreihe Handelsmanagement
3
BestMasters
2
Brick & mortar shopping in the 21st century
2
Der Markt : international journal of marketing
2
European retail research
2
Facetten des Konsumenten- und Käuferverhaltens in Theorie und Praxis
2
Forschungsgruppe Konsum und Verhalten
2
Forum Marketing
2
Journal of retailing
2
NBER Working Paper
2
NBER working paper series
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Premier reference source
2
Psychology & marketing
2
Research
2
Schriftenreihe der HHL Leipzig Graduate School of Management
2
Springer eBook Collection
2
Springer eBook Collection / Business and Economics
2
The service industries journal
2
Working paper / Indian Institute of Management, Ahmedabad
2
Working paper / National Bureau of Economic Research, Inc.
2
Advances in E-Business research (AEBR) book series
1
Advances in e-business research (AEBR) book series
1
Beiträge zur Dienstleistungsmarketing-Forschung : aktuelle Forschungsfragen und Forschungsergebnisse ; [14. Workshop Dienstleistungsmarketing 2010]
1
Big data for twenty-first-century economic statistics
1
Business & economics
1
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
1
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Die Frauen und das Netz : Angebote und Nutzung aus Genderperspektive
1
Dissertation Series CentER
1
European journal of marketing
1
Europäische Kulturen in der Wirtschaftskommunikation
1
Faculty & research / Insead : working paper series
1
Fontys Venlo - publication of applied sciences
1
Forschungsergebnisse der Wirtschaftsuniversität Wien
1
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ECONIS (ZBW)
133
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1
"No more" leads to "want more" but "no less" leads to "want less" : consumers' counterfactual thinking when faced with quantity restriction discounts
Yoon, Sukki
;
Vargas, Patrick
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
2
,
pp. 93-101
Persistent link: https://www.econbiz.de/10009124709
Saved in:
2
Thinking fast and slow : a revised SOR model for an empirical examination of impulse buying at a luxury
fashion
outlet
Cao, Dongmei
;
Meadows, Maureen
;
Ma, Xiao
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 342-368
Persistent link: https://www.econbiz.de/10014466313
Saved in:
3
Changing consumers' minds at the point of sale : price discounts vs. in-store advertising
Johnen, Marius
;
Schnittka, Oliver
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 49-71
Persistent link: https://www.econbiz.de/10012229417
Saved in:
4
Retailer pricing strategy and consumer choice under price uncertainty
Danziger, Shai
;
Hadar, Liat
;
Morwitz, Vicki G.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
3
,
pp. 761-774
Persistent link: https://www.econbiz.de/10010473384
Saved in:
5
Wertkettengestaltung in der
Fashion
-Branche : "vertikales" Marketing von Systemmarken
Swoboda, Bernhard
;
Janz, Markus
- In:
Thexis : Fachzeitschrift für Marketing ; …
24
(
2007
)
3
,
pp. 11-16
Persistent link: https://www.econbiz.de/10003505924
Saved in:
6
Small-medium sized manufacturers' internationalization through retail store openings abroad : a study of the Italian
fashion
industry
Guercini, Simone
;
Runfola, Andrea
- In:
International marketing in the fast changing world
,
(pp. 61-84)
.
2015
Persistent link: https://www.econbiz.de/10011415985
Saved in:
7
Easy Branding in
Fashion
Retail : Schritt für Schritt zur Markenbildung im Modehandel
Spanke, Matthias
;
Löbbel, Sonja
-
2015
-
Bilingual ed.
Persistent link: https://www.econbiz.de/10011291008
Saved in:
8
Moda, ciudad y economía
Builes Vélez, Ana Elena
;
Uribe Lemarie, Natalia
; …
-
2019
-
Primera edición
Persistent link: https://www.econbiz.de/10012178862
Saved in:
9
Markenbildung von Systemunternehmen am POS als Stellhebel für profitables Wachstum : Grundlagen, Konzeption und Eingrenzung
Vollberg, Linda
-
2012
Persistent link: https://www.econbiz.de/10009578973
Saved in:
10
Point-of-Sale-Qualität : Konzeptualisierung, Operationalisierung und Validierung
Neuhaus, Sarah
-
2014
Persistent link: https://www.econbiz.de/10010410942
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