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~subject:"Retail trade"
~subject:"Social Web"
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Retail trade
Social Web
Konsumentenverhalten
79,055
Consumer behaviour
78,623
Theorie
9,824
Theory
9,638
Brand management
9,376
Markenführung
9,375
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9,114
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9,036
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8,935
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8,927
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8,922
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8,020
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7,257
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7,208
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6,219
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5,813
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5,523
Online-Handel
5,450
Online retailing
5,436
Kundenzufriedenheit
5,426
Customer satisfaction
5,423
Social web
4,837
Germany
4,570
Online-Marketing
4,515
Internet marketing
4,489
Einzelhandel
4,365
Dienstleistungsqualität
4,316
Service quality
4,314
Werbewirkung
3,749
Advertising effects
3,699
Verbraucherverhalten
3,569
Electronic Commerce
3,563
Experiment
3,511
E-commerce
3,450
Werbung
3,232
Emotion
3,189
Advertising
3,108
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2,953
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Grewal, Dhruv
31
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26
Martínez-López, Francisco J.
25
Gázquez-Abad, Juan Carlos
23
Loureiro, Sandra Maria Correia
20
Schramm-Klein, Hanna
20
Das, Gopal
19
Swoboda, Bernhard
19
Filieri, Raffaele
18
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17
Roggeveen, Anne L.
16
Gijsbrechts, Els
15
Sands, Sean
15
Zielke, Stephan
15
Ailawadi, Kusum L.
14
Khare, Arpita
14
Rudolph, Thomas
14
Flavián Blanco, Carlos
13
Gil Saura, Irene
13
Hollebeek, Linda D.
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Rajagopal
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Steinmann, Sascha
13
Chintagunta, Pradeep K.
12
Dennis, Charles
12
Nordfält, Jens
12
Rita, Paulo
12
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11
Brengman, Malaika
11
Campo, Katia
11
Diallo, Mbaye Fall
11
Ko, Eunju
11
Law, Chun Hung Roberts
11
Ozuem, Wilson
11
Paul, Justin
11
Teller, Christoph
11
Carlson, Jamie
10
Casaló, Luis V.
10
Emrich, Oliver
10
Gómez-Suárez, Mónica
10
Janssen, Maarten C. W.
10
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7
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3
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3
Technische Universität Braunschweig
3
The Nielsen Company (Germany)
3
Books on Demand GmbH <Norderstedt>
2
De Gruyter Oldenbourg
2
Friedrich-Schiller-Universität Jena
2
Nordic Council of Ministers
2
OECD
2
Universität Mannheim
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Accenture GmbH <Kronberg im Taunus>
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Advertising and Consumer Psychology Conference <25, 2006, Houston, Tex.>
1
Bargeldsymposium <2., 2014, Frankfurt am Main>
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Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
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Bayerische Landeszentrale für Neue Medien
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Bundesarbeitsgemeinschaft der Mittel- und Großbetriebe des Einzelhandels
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1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Goethe-Universität Frankfurt am Main
1
Gottlieb Duttweiler Institute
1
Graduate School of Business Administration
1
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Published in...
All
Journal of retailing and consumer services
631
Journal of business research : JBR
344
Journal of retailing
133
International journal of retail & distribution management
123
The international review of retail, distribution and consumer research
120
International journal of internet marketing and advertising : IJIMA
96
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
83
Technological forecasting & social change : an international journal
76
International journal of retail and distribution management
75
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
75
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
74
Psychology & marketing
73
The journal of product & brand management
73
International journal of electronic marketing and retailing : IJEMR
70
International journal of consumer studies
60
The journal of brand management : an international journal
57
Journal of internet commerce
56
Journal of promotion management : innovations in planning and applied research
54
Journal of fashion marketing and management
52
Journal of marketing communications
52
Cogent business & management
51
Management science : journal of the Institute for Operations Research and the Management Sciences
51
Journal of marketing
50
International journal of advertising : the review of marketing communications
49
Marketing intelligence & planning
48
Journal of marketing management : JMM ; journal of the Academy of Marketing
47
Journal of the Academy of Marketing Science
44
Asia Pacific journal of marketing and logistics
43
European journal of marketing : EJM
43
Information systems research : ISR
42
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Journal of strategic marketing
40
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
39
Journal of marketing management : MM
39
European journal of operational research : EJOR
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of services marketing
38
Journal of electronic commerce research : JECR
37
International journal of technology marketing : IJTMkt
36
Electronic commerce research
35
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Source
All
ECONIS (ZBW)
8,998
EconStor
3
OLC EcoSci
1
USB Cologne (EcoSocSci)
1
Showing
1
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10
of
9,003
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relevance
articles prioritized
date (newest first)
date (oldest first)
1
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Country of origin effect : looking back and moving forward
,
(pp. 20-39)
.
2019
Persistent link: https://www.econbiz.de/10012008489
Saved in:
2
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Saved in:
3
Online behaviour of luxury
fashion
brand
advocates
Parrott, Guy
;
Danbury, Annie
;
Kanthavanich, Poramate
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
Saved in:
4
Web atmospheric qualities in luxury
fashion
brand
web sites
Kim, Hyeonsoo
;
Choi, Yun Jung
;
Lee, Yuri
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10011502875
Saved in:
5
The implications of digital marketing on WeChat for luxury
fashion
brands in China
Liu, Sindy
;
Perry, Patsy
;
Gadzinski, Gregory
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 395-409
Persistent link: https://www.econbiz.de/10012060141
Saved in:
6
Storygiving as a co-creation tool for luxury brands in the age of the internet : a love story by Tiffany and thousands of lovers
Hughes, Mine Üçok
;
Bendoni, Wendy K.
;
Pehlivan, Ekin
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011607063
Saved in:
7
User engagement in social media : an explorative study of Swedish
fashion
brands
Geissinger, Andrea
;
Laurell, Christofer
- In:
Journal of fashion marketing and management
20
(
2016
)
2
,
pp. 177-190
Persistent link: https://www.econbiz.de/10011575484
Saved in:
8
Social comparison of luxury
fashion
brands : impact of ostentation and media habits
Tak, Preeti
;
Pareek, Ashish
;
Rishi, Bikramjit
- In:
The IUP journal of marketing management : IJMM
16
(
2017
)
1
,
pp. 29-46
Persistent link: https://www.econbiz.de/10011751004
Saved in:
9
Social media, online
brand
communities, and customer engagement in the
fashion
industry
Helal, Guida
- In:
Leveraging computer-mediated marketing environments
,
(pp. 143-172)
.
2019
Persistent link: https://www.econbiz.de/10011971314
Saved in:
10
An integrative model for online community citizenship behavior of luxury
fashion
brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
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