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Role of advertising and promotional strategies in shaping consumer brand attitude regarding consumer durable retailers in Vietnam
Cuong Hung Pham - In: International journal of intelligent enterprise 9 (2022) 2, pp. 258-273
Persistent link: https://www.econbiz.de/10013256158
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The Price distribution of consumer goods in retail markets
Kaldasch, Joachim - In: International journal of economics and financial issues … 13 (2023) 5, pp. 52-58
Persistent link: https://www.econbiz.de/10014417893
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Testing FMCG innovations : experimental real store versus virtual
Bressoud, Etienne - In: The journal of product & brand management 22 (2013) 4, pp. 286-292
Persistent link: https://www.econbiz.de/10009788455
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Drivers of Product Expiration in Consumer Packaged Goods Retailing
Akkas, Arzum - 2017
Product expiration is an important problem in the consumer packaged goods (CPG) industry costing 1-2% of gross retail sales and eroding industry profits substantially. It can be caused by several factors related to store operations, supply chain practices, and product demand characteristics....
Persistent link: https://www.econbiz.de/10012940782
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Quantity consumer goods pricing : has yesterday's surcharge become today's discount?
Dunphy, Steve - In: The journal of product & brand management 25 (2016) 7, pp. 721-728
Persistent link: https://www.econbiz.de/10011616268
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An empirical analysis of the total retail sales of consumer goods by using time series model
Shen, Shichang; Dong, Xiaoyi - In: Inventi impact: retailing & consumer services (2019) 4, pp. 188-194
Persistent link: https://www.econbiz.de/10012287725
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Flagship stores for FMCG national brands : do they improve brand cognitions and create favorable consumer reactions?
Nierobisch, Tim; Toporowski, Waldemar; Dannewald, Till; … - In: Journal of retailing and consumer services 34 (2017), pp. 117-137
Persistent link: https://www.econbiz.de/10011629027
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Consumer decision-making of slow moving consumer goods in the age of multi-channels
Ewerhard, Ann-Charlotte; Sisovsky, Karel; Johansson, Ulf - In: The international review of retail, distribution and … 29 (2019) 1, pp. 1-22
Persistent link: https://www.econbiz.de/10012208181
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Distribution strategies toward nanostores in emerging markets : the Valencia case
Boulaksil, Youssef; Belkora, M. Jaafar - In: Interfaces : the INFORMS journal on the practice of … 47 (2017) 6, pp. 505-517
Persistent link: https://www.econbiz.de/10011784198
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An empirical analysis of the total retail sales of consumer goods by using time series model
Shen, Shichang; Dong, Xiaoyi - In: Journal of mathematical finance 9 (2019) 2, pp. 175-181
Persistent link: https://www.econbiz.de/10012233384