//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Retail trade"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Segmenting consumers : based o...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Retail trade
Consumer behaviour
83,023
Konsumentenverhalten
80,543
Theorie
9,749
Theory
9,574
Relationship marketing
9,113
Beziehungsmarketing
9,076
Brand management
7,565
Markenführung
7,516
Brand image
6,707
Markenimage
6,664
Customer satisfaction
5,694
Online-Handel
5,602
Online retailing
5,591
Kundenzufriedenheit
5,530
USA
4,904
Social Web
4,773
Social web
4,771
United States
4,641
Online-Marketing
4,532
Internet marketing
4,522
Service quality
4,418
Dienstleistungsqualität
4,368
Brand
4,321
Markenartikel
4,313
Einzelhandel
4,180
Deutschland
4,139
Germany
3,848
Werbewirkung
3,633
Electronic Commerce
3,624
Advertising effects
3,595
Verbraucherverhalten
3,594
Market segmentation
3,590
E-commerce
3,515
Experiment
3,374
Marktsegmentierung
3,261
Emotion
3,224
Advertising
3,048
Werbung
2,957
Privater Konsum
2,891
more ...
less ...
Online availability
All
Undetermined
1,948
Free
706
Type of publication
All
Article
3,218
Book / Working Paper
912
Journal
9
Type of publication (narrower categories)
All
Article in journal
2,985
Aufsatz in Zeitschrift
2,985
Aufsatz im Buch
196
Book section
196
Graue Literatur
187
Non-commercial literature
187
Arbeitspapier
125
Working Paper
125
Hochschulschrift
110
Thesis
80
Conference paper
49
Konferenzbeitrag
49
Collection of articles of several authors
43
Sammelwerk
43
research-article
32
Aufsatzsammlung
28
Bibliografie enthalten
21
Bibliography included
21
Case study
14
Fallstudie
14
Konferenzschrift
14
Collection of articles written by one author
11
Sammlung
11
Market information
7
Marktinformation
7
Conference proceedings
6
Statistics
5
Statistik
5
conceptual-paper
5
Amtsdruckschrift
4
Government document
4
Handbook
3
Handbuch
3
Accompanied by computer file
2
Elektronischer Datenträger als Beilage
2
Lehrbuch
2
Reprint
2
Textbook
2
review-article
2
Advisory report
1
more ...
less ...
Language
All
English
3,953
German
167
Italian
4
Polish
4
French
3
Norwegian
3
Danish
2
Spanish
2
Swedish
2
Czech
1
Dutch
1
Russian
1
more ...
less ...
Author
All
Grewal, Dhruv
27
Gázquez-Abad, Juan Carlos
24
Pantano, Eleonora
21
Martínez-López, Francisco J.
20
Schramm-Klein, Hanna
20
Das, Gopal
17
Swoboda, Bernhard
17
Gijsbrechts, Els
15
Zielke, Stephan
15
Roggeveen, Anne L.
14
Steinmann, Sascha
14
Khare, Arpita
12
Rajagopal
12
Sands, Sean
12
Ailawadi, Kusum L.
11
Campo, Katia
11
Diallo, Mbaye Fall
11
Gil Saura, Irene
11
Nordfält, Jens
11
Richards, Timothy J.
11
Chintagunta, Pradeep K.
10
Rudolph, Thomas
10
Teller, Christoph
10
Wagner, Gerhard
10
Brengman, Malaika
9
Carpenter, Jason M.
9
Dekimpe, Marnik G.
9
Dennis, Charles
9
Geyskens, Inge
9
Janssen, Maarten C. W.
9
Rabinovich, Elliot
9
Stobart, Jon
9
Verhoef, Peter C.
9
Willems, Kim
9
Bang, Nguyen
8
Calvo-Porral, Cristina
8
Chebat, Jean-Charles
8
Gielens, Katrijn
8
Ieva, Marco
8
Loureiro, Sandra Maria Correia
8
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
7
National Bureau of Economic Research
3
Stellenbosch University / Bureau for Economic Research
3
The Nielsen Company (Germany)
3
Books on Demand GmbH <Norderstedt>
2
Nordic Council of Ministers
2
Accenture GmbH <Kronberg im Taunus>
1
Advertising and Consumer Psychology Conference <25, 2006, Houston, Tex.>
1
Bargeldsymposium <2., 2014, Frankfurt am Main>
1
Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
1
Bundesarbeitsgemeinschaft der Mittel- und Großbetriebe des Einzelhandels
1
Cape Town / Technical Management Services
1
Central Co-Operative Council
1
Deutsche Bundesbank
1
Econ Consult, Wirtschafts- und Sozialwissenschaftliche Beratungsgesellschaft <Köln>
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Goethe-Universität Frankfurt am Main
1
Gottlieb Duttweiler Institute
1
Graduate School of Business Administration
1
Great Britain / Commission on Industrial Relations
1
Handelshögskolan i Stockholm
1
Handelsverband Deutschland
1
Harvard University, Graduate School of Business Administration, Division of Research
1
IGI Global
1
Institut for Graenseregionsforskning
1
Institut für Handelsforschung <Köln>
1
International Co-operative Alliance / Regional Office for Asia and the Pacific
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
KPMG Deutsche Treuhand-Gesellschaft Aktiengesellschaft Wirtschaftsprüfungsgesellschaft / Niederlassung Köln
1
Kanada / Statistics Canada
1
London School of Economics and Political Science
1
Maastricht Research School of Economics of Technology and Organizations
1
Magistrat der Stadt Wien
1
Melbourne
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
468
Journal of retailing
135
Journal of business research : JBR
120
International journal of retail & distribution management
117
The international review of retail, distribution and consumer research
112
International journal of retail and distribution management
67
International journal of electronic marketing and retailing : IJEMR
36
European journal of operational research : EJOR
32
Psychology & marketing
32
Management science : journal of the Institute for Operations Research and the Management Sciences
30
European journal of marketing : EJM
27
International Journal of Retail & Distribution Management
26
Marketing intelligence & planning
25
Journal of the Academy of Marketing Science
23
International journal of consumer studies
22
Journal of marketing
22
The journal of services marketing
21
International journal of production economics
20
European retail research
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
SpringerLink / Bücher
18
The journal of consumer marketing
18
Asia Pacific journal of marketing and logistics
17
Journal of strategic marketing
17
Marketing : ZFP ; journal of research and management
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
International journal of Indian culture and business management
16
Cogent business & management
15
International journal of production research
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Production and operations management : an international journal of the Production and Operations Management Society
15
Journal of fashion marketing and management
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Manufacturing & service operations management : M & SOM
13
Technological forecasting & social change : an international journal
13
The service industries journal
13
Springer Proceedings in Business and Economics
12
The journal of product & brand management
12
Australasian marketing journal
11
more ...
less ...
Source
All
ECONIS (ZBW)
4,097
Other ZBW resources
41
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
4,139
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer involvement and associated behaviour in the UK high-end retail off-trade wine market
Bruwer, Johan
;
Burrows, Nicole
;
Chaumont, Sylvia
;
Li, Elton
- In:
The international review of retail, distribution and …
24
(
2014
)
2
,
pp. 145-165
Persistent link: https://www.econbiz.de/10010367008
Saved in:
2
Competing with customer returns policies
Chen, Jing
;
Chen, Bintong
- In:
International journal of production research
54
(
2016
)
7/8
,
pp. 2093-2107
Persistent link: https://www.econbiz.de/10011495809
Saved in:
3
Factors determining brand equity for retail stores : a market segmentation approach
Pham Hung Cuong
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
10
,
pp. 843-854
Persistent link: https://www.econbiz.de/10012671493
Saved in:
4
The impact of quality perception and consumer valuation change on manufacturer's optimal warranty, pricing, and market coverage strategies
Li, Kunpeng
;
Wang, Lan
;
Chhajed, Dilip
;
Mallik, Suman
- In:
Decision sciences : DS
50
(
2019
)
2
,
pp. 311-339
Persistent link: https://www.econbiz.de/10012060501
Saved in:
5
Profiling prospective private-label buyers
Larson, Ronald B.
- In:
The international review of retail, distribution and …
28
(
2018
)
5
,
pp. 516-530
Persistent link: https://www.econbiz.de/10011988217
Saved in:
6
Retail market segmentation : the use of consumer decision-making styles, overall satisfaction and demographics
Makgosa, Rina
;
Sangodoyin, Oluranti
- In:
The international review of retail, distribution and …
28
(
2018
)
1
,
pp. 64-91
Persistent link: https://www.econbiz.de/10011853984
Saved in:
7
Exploring consumers' food-related decision-making style groups and their shopping behaviour
Anić, Ivan-Damir
;
Rajh, Edo
;
Rajh, Sunc̆ana Piri
- In:
Economic research
28
(
2015
)
1
,
pp. 63-74
Persistent link: https://www.econbiz.de/10012220622
Saved in:
8
Trend-chasing versus minimalism : selling fewer, better products to fashion-sensitive customers
Jalili, Monire
;
Pangburn, Michael S
;
Yazdani, Alireza
- In:
Production and operations management : the flagship …
33
(
2024
)
4
,
pp. 922-942
Persistent link: https://www.econbiz.de/10014576915
Saved in:
9
Fashion clothing : retailers' perspective and business strategies focusing on market segmentation
Rangaswamy, Easwaramoorthy
;
Periyasamy, Girija
; …
- In:
World review of entrepreneurship, management and …
19
(
2023
)
1/2
,
pp. 31-46
Persistent link: https://www.econbiz.de/10013477545
Saved in:
10
Segmentation of consumers in the context of their space behaviour : case study of Bratislava
Grossmanová, Marta
;
Kita, Pavol
;
Žambochová, Marta
- In:
Prague economic papers : a bimonthly journal of …
25
(
2016
)
2
,
pp. 189-202
Persistent link: https://www.econbiz.de/10011455619
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->