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Cross-buying in retailing: drivers and consequences
Kumar, V.; George, Morris; Pancras, Joseph - In: Journal of retailing 84 (2008) 1, pp. 15-27
Persistent link: https://www.econbiz.de/10003732227
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Die Kundenkenntnis im Handel als Managementaufgabe
Silberer, Günter - In: Kundenkenntnis im Handel : Ausprägungen, Herkunft und …, (pp. 219-234). 2009
Persistent link: https://www.econbiz.de/10003862367
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CRM in data-rich multichannel retailing environments : a review and future research directions
Verhoef, Peter C.; Venkatesan, Rajkumar; McAlister, Leigh; … - In: Journal of interactive marketing : a quarterly … 24 (2010) 2, pp. 121-137
Persistent link: https://www.econbiz.de/10003987337
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Retail managers' perpectives on the effectiveness of corporate e-personalisation initatives
Smith, Alan D. - In: International journal of business information systems : … 8 (2011) 3, pp. 211-246
Persistent link: https://www.econbiz.de/10009312592
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Advanced customer analytics : targeting, valuing, segmenting and loyalty techniques
Grigsby, Mike - 2016
Persistent link: https://www.econbiz.de/10011517452
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Do retailers benefit from deploying customer analytics
Germann, Frank; Lilien, Gary L.; Fiedler, Lars; Kraus, … - In: Journal of retailing 90 (2014) 4, pp. 587-593
Persistent link: https://www.econbiz.de/10010473261
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Customer migration patterns : evidence from a North American retailer
Mark, Tanya; Lemon, Katherine N.; Vandenbosch, Mark B. - In: Journal of marketing theory and practice 22 (2014) 3, pp. 251-269
Persistent link: https://www.econbiz.de/10010392228
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Kapazitätsmanagement im Einzelhandel : eine kundenorientierte Analyse
Schnittka, Matthias - In: Kapazitätsmanagement in Dienstleistungsunternehmungen …, (pp. 235-261). 1997
Persistent link: https://www.econbiz.de/10001299128
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Managing Customer Knowledge In Retail Environment
Mukherji, Sourav - 2012
Customer knowledge can be a critical source of competitive advantage in retail business. In this theoretical paper, three sources of customer knowledge are identified in the retail environment, namely customer transactions, customer interactions and customer communities of practice. Lessons for...
Persistent link: https://www.econbiz.de/10013100738
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Is the shopper always the king/queen? : study of omnichannel retail technology use and shopping orientations
Mimoun, Mohamed Slim Ben; Lancelot Miltgen, Caroline; … - In: Journal of retailing and consumer services 65 (2022), pp. 1-12
Persistent link: https://www.econbiz.de/10013169648