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Die Absatzeffekte von Verkaufsförderung im Lebensmitteleinzelhandel
Schäfer, Ralf - 1997
Persistent link: https://www.econbiz.de/10000628118
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Coordinating contracts for supply chains that market with mail-in rabates and retailer promotions
Yang, Shilei; Munson, Charles L.; Chen, Bintong; Shi, … - In: Journal of the Operational Research Society : OR 66 (2015) 12, pp. 2025-2036
Persistent link: https://www.econbiz.de/10011419787
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Kunden zum Kauf bewegen : Aufsätze zur Konsumentenwahrnehmung von Sortiment, Preis und Promotion
Bauer, Johannes - 2012
Persistent link: https://www.econbiz.de/10009629140
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Promoting products through volume discount : evidence from Malaysia
Iranmanesh, Mohammad; Jayaraman, K.; Imrie, Brian Charles; … - In: Journal of promotion management : JPM 22 (2016) 1, pp. 71-88
Persistent link: https://www.econbiz.de/10011522041
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Smart customers and retail promotions : empirical evidence and supply chain implications
Freiheit, Julia - 2001 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001598070
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Essays on sales promotion management in retailing
Königsfeld, Jerome Alexander - 2015
Persistent link: https://www.econbiz.de/10011750308
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Omni-channel promotions and their effect on consumer purchase decision
Isravel, Yabesh Abraham Durairaj; Lakshmi, B.; … - In: International journal of intellectual property … 13 (2023) 3/4, pp. 333-349
Persistent link: https://www.econbiz.de/10014442747
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Integrated couponing : a process-based framework for in-store coupon promotion handling in retail
Winkelmann, Axel - 2006
Persistent link: https://www.econbiz.de/10003412133
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Why do stores double coupons?
Allen, Beth Elaine - 1991 - Rev
Persistent link: https://www.econbiz.de/10000813069