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Cognitive fit, retail shopper confusion, and shopping value : empirical investigationc
Garaus, Marion; Wagner, Udo; Kummer, Claudia - In: Journal of business research : JBR 68 (2015) 5, pp. 1003-1011
Persistent link: https://www.econbiz.de/10010517120
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Retail shopper confusion : conceptualization, scale development, and consequences
Garaus, Marion; Wagner, Udo - In: Journal of business research : JBR 69 (2016) 9, pp. 3459-3467
Persistent link: https://www.econbiz.de/10011514853
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The influence of shopping carts on customer behavior in grocery stores
Wagner, Udo; Ebster, Claus; Eske, Ulrike; Weitzl, Wolfgang - In: Marketing : ZFP ; journal of research and management 36 (2014) 3, pp. 165-175
Persistent link: https://www.econbiz.de/10010394618
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Playing when paying and what happens next : customer satisfaction and word-of-mouth intention in gambled price promotions
Akbari, Karl; Wagner, Udo - In: Schmalenbach journal of business research : SBUR 73 (2021) 2, pp. 243-271
Persistent link: https://www.econbiz.de/10012622905
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Happy grocery shopper : the creation of positive emotions through affective digital signage content
Garaus, Marion; Wagner, Udo; Manzinger, Sandra - In: Technological forecasting & social change : an … 124 (2017), pp. 295-305
Persistent link: https://www.econbiz.de/10011899414
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Let me entertain you : increasing overall store satisfaction through digital signage in retail waiting areas
Garaus, Marion; Wagner, Udo - In: Journal of retailing and consumer services 47 (2019), pp. 331-338
Persistent link: https://www.econbiz.de/10011995639