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United we stand : the impact of buying groups on retailer productivity
Geyskens, Inge; Gielens, Katrijn; Wuyts, Stefan - In: Journal of marketing 79 (2015) 4, pp. 16-33
Persistent link: https://www.econbiz.de/10011304640
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Proliferating private-label portfolios : how introducing economy and premium private labels influences brand choice
Geyskens, Inge; Gielens, Katrijn; Gijsbrechts, Els - In: Journal of marketing research : JMR 47 (2010) 5, pp. 791-807
Persistent link: https://www.econbiz.de/10008665418
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Manufacturer and retailer strategies to impact store brand share : global integration, local adaptation, and worldwide learning
Steenkamp, Jan-Benedict E. M.; Geyskens, Inge - In: Marketing science : the marketing journal of the … 33 (2014) 1, pp. 6-26
Persistent link: https://www.econbiz.de/10010337976
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Taking private labels upmarket : empirical generalizations on category drivers of premium private label introductions
Ter Braak, Anne; Geyskens, Inge; Dekimpe, Marnik G. - In: Journal of retailing 90 (2014) 2, pp. 125-140
Persistent link: https://www.econbiz.de/10010401614
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Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver; Dekimpe, Marnik G.; … - In: Journal of retailing 98 (2022) 1, pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
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Retailer private-label margins : the role of supplier and quality-tier differentiation
Ter Braak, Anne; Dekimpe, Marnik G.; Geyskens, Inge - In: Journal of marketing 77 (2013) 4, pp. 86-103
Persistent link: https://www.econbiz.de/10009782068
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Using technology to bring online convenience to offline shopping
Dekimpe, Marnik G.; Geyskens, Inge; Gielens, Katrijn - In: Marketing letters : a journal of research in marketing 31 (2020) 1, pp. 25-29
Persistent link: https://www.econbiz.de/10012229440
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Opening the umbrella: the effects of rebranding multiple category-specific private-label brands to one umbrella brand
Keller, Kristopher Oliver; Geyskens, Inge; Dekimpe, … - In: Journal of marketing research 57 (2020) 4, pp. 677-694
Persistent link: https://www.econbiz.de/10012271783
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The new regulator in town : the effect of walmart’s sustainability mandate on supplier shareholder value
Gielens, Katrijn; Geyskens, Inge; Deleersnyder, Barbara; … - In: Journal of marketing 82 (2018) 2, pp. 124-141
Persistent link: https://www.econbiz.de/10011810274
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How to brand your private labels
Geyskens, Inge; Keller, Kristopher Oliver; Dekimpe, … - In: Business horizons 61 (2018) 3, pp. 487-496
Persistent link: https://www.econbiz.de/10011866418