Cardoso, Antonio; Gabriel, Marx; Figueiredo, Jorge; … - In: Journal of open innovation : technology, market, and … 8 (2022) 3, pp. 1-15
The purpose of this article is to analyze the relationship between a brand's trust in consumer decisions and its … into three constructs: trust, loyalty and brand. The results show the importance of trust in the consumption decision, as … well as loyalty, relationship and satisfaction. Trust and loyalty lead to brand relationship, which is why managers must …
