Narrow search
Showing 1 - 10 of 4,044
Cover Image
Customer Perception about Celebrity Endorsement in Television Advertising for Retail Brands
Jain, Varsha; Sudha, Mari; Daswani, Aarzoo - 2010
The retail sector is one of the fastest moving sectors in India. Its target audience is mainly youth who constitute 50% of the Indian population. Retail brands need to be positioned for this segment, and one of the strategies used is celebrity endorsement. Television Audience Measurement (TAM)...
Persistent link: https://www.econbiz.de/10014199394
Cover Image
Exploding the legend of TV advertising and price promotions
Harvey, Bill; Herbig, Terese; Keylock, Matthew; … - In: Journal of advertising research 52 (2012) 3, pp. 339-345
Persistent link: https://www.econbiz.de/10009663636
Cover Image
Customer migration patterns : evidence from a North American retailer
Mark, Tanya; Lemon, Katherine N.; Vandenbosch, Mark B. - In: Journal of marketing theory and practice 22 (2014) 3, pp. 251-269
Persistent link: https://www.econbiz.de/10010392228
Cover Image
Incorporating emotions into evaluation and choice models : application to Kmart Australia
Roberts, Ken; Roberts, John H.; Danaher, Peter J.; … - In: Marketing science : the marketing journal of the … 34 (2015) 6, pp. 815-824
Persistent link: https://www.econbiz.de/10011410002
Cover Image
Music congruity effects on product memory, perception, and choice
North, Adrian C.; Sheridan, Lorraine P.; Areni, Charles … - In: Journal of retailing 92 (2016) 1, pp. 83-95
Persistent link: https://www.econbiz.de/10011484074
Cover Image
Mobile Marketing 2.0 : state of the art and research agenda
Narang, Unnati; Shankar, Venkatesh - In: Marketing in a digital world, (pp. 97-119). 2019
Persistent link: https://www.econbiz.de/10012123421
Cover Image
The effect of perceived advertising effort on brand perception : implication for retailers in Hong Kong
Chan, Fong Yee; Chan, Hung Fai; Tang, Felix - In: The international review of retail, distribution and … 27 (2017) 1, pp. 78-93
Persistent link: https://www.econbiz.de/10011703183
Cover Image
The Diogenes Effect in retail buyer information processing
Prince, Melvin; Kwak, Lynn; Priporas, Constantinos Vasilios - In: Journal of retailing and consumer services 49 (2019), pp. 164-172
Persistent link: https://www.econbiz.de/10012025843
Cover Image
Cross-channel effects of price promotions : an empirical analysis of the multi-channel grocery retail sector
Breugelmans, Els; Campo, Katia - In: Journal of retailing 92 (2016) 3, pp. 333-351
Persistent link: https://www.econbiz.de/10011566709
Cover Image
Effects of sales promotion type and promotion depth on consumer perceptions : the moderating role of retailer reputation
Pacheco, Barney G.; Rahman, Aadil - In: The international review of retail, distribution and … 25 (2015) 1, pp. 72-86
Persistent link: https://www.econbiz.de/10010502833