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~subject:"Retail trade"
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Retail trade
Consumer behaviour
83,658
Konsumentenverhalten
81,208
Brand management
17,743
Markenführung
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Theorie
14,471
Theory
14,232
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9,213
Brand
8,253
USA
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6,589
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6,577
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6,241
Customer satisfaction
6,170
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6,096
Social Web
6,034
Social web
6,027
Kundenzufriedenheit
5,975
Perception
5,905
Online-Handel
5,769
Online retailing
5,757
Produktgestaltung
5,684
Online-Marketing
5,404
Wahrnehmung
5,378
Internet marketing
5,369
Production function
5,338
Product design
4,751
Service quality
4,737
Dienstleistungsqualität
4,671
Einzelhandel
4,558
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4,443
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4,310
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Grewal, Dhruv
27
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25
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22
Schramm-Klein, Hanna
22
Swoboda, Bernhard
21
Martínez-López, Francisco J.
20
Das, Gopal
18
Gijsbrechts, Els
15
Gil Saura, Irene
15
Zielke, Stephan
15
Ailawadi, Kusum L.
14
Roggeveen, Anne L.
14
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13
Khare, Arpita
12
Rajagopal
12
Sands, Sean
12
Campo, Katia
11
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11
Nordfält, Jens
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Richards, Timothy J.
11
Verhoef, Peter C.
11
Chintagunta, Pradeep K.
10
Dekimpe, Marnik G.
10
Geyskens, Inge
10
Rudolph, Thomas
10
Teller, Christoph
10
Wagner, Gerhard
10
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9
Brengman, Malaika
9
Burt, Steven
9
Carpenter, Jason M.
9
Chen, Jing
9
Dabija, Dan-Cristian
9
Dennis, Charles
9
Gielens, Katrijn
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Morschett, Dirk
9
Rabinovich, Elliot
9
Stobart, Jon
9
Willems, Kim
9
Breugelmans, Els
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2
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1
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Cape Town / Technical Management Services
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Central Co-Operative Council
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IGI Global
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1
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International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
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1
Kanada / Statistics Canada
1
London School of Economics and Political Science
1
Maastricht Research School of Economics of Technology and Organizations
1
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Journal of retailing and consumer services
485
Journal of retailing
147
Journal of business research : JBR
126
International journal of retail & distribution management
125
The international review of retail, distribution and consumer research
120
International journal of retail and distribution management
68
European journal of operational research : EJOR
38
International journal of electronic marketing and retailing : IJEMR
36
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Psychology & marketing
32
European journal of marketing : EJM
30
International Journal of Retail & Distribution Management
26
Marketing intelligence & planning
25
International journal of production economics
24
Journal of the Academy of Marketing Science
24
SpringerLink / Bücher
23
International journal of consumer studies
22
Journal of marketing
22
The journal of services marketing
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
20
Asia Pacific journal of marketing and logistics
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
The journal of consumer marketing
18
International journal of production research
17
Journal of strategic marketing
17
Marketing : ZFP ; journal of research and management
17
The journal of brand management : an international journal
17
The journal of product & brand management
17
European retail research
16
International journal of Indian culture and business management
16
Omega : the international journal of management science
16
Production and operations management : an international journal of the Production and Operations Management Society
16
Cogent business & management
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
The service industries journal
15
History of retailing and consumption
14
Journal of fashion marketing and management
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Manufacturing & service operations management : M & SOM
14
Transportation research / E : an international journal
14
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Source
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ECONIS (ZBW)
4,448
Other ZBW resources
44
USB Cologne (EcoSocSci)
1
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1
Differences in the effect of ethical labels on national
brand
and private label
brand
products on store and
brand
perception
: a preliminary work
Steppuhn, Vanessa
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 11-16)
.
2018
Persistent link: https://www.econbiz.de/10013276091
Saved in:
2
Store
brand
quality and retailer's product line design
Chung, Hwan
;
Lee, Eunkyu
- In:
Journal of retailing
93
(
2017
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10011790717
Saved in:
3
The effect of perceived advertising effort on
brand
perception
: implication for retailers in Hong Kong
Chan, Fong Yee
;
Chan, Hung Fai
;
Tang, Felix
- In:
The international review of retail, distribution and …
27
(
2017
)
1
,
pp. 78-93
Persistent link: https://www.econbiz.de/10011703183
Saved in:
4
Perceptions of others, mindfulness, and
brand
experience in retail service setting
Ngo, Liem Viet
;
Northey, Gavin
;
Duffy, Sarah
;
Hoang Thi …
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 43-52
Persistent link: https://www.econbiz.de/10011598567
Saved in:
5
How previous positive experiences with store brands affect purchase intention in emerging countries : a comparison between Brazil and Colombia
Diallo, Mbaye Fall
;
Ribamar Siqueira, Jose <Jr.>
- In:
International marketing review
34
(
2017
)
4
,
pp. 536-558
Persistent link: https://www.econbiz.de/10011760569
Saved in:
6
Why do hypermarkets extend their brands to a growing number of products?
Hasliza Hassan
;
Muhammad Sabbir Rahman
;
Abu Bakar Sade
- In:
International journal of business excellence
17
(
2019
)
3
,
pp. 290-305
Persistent link: https://www.econbiz.de/10011997497
Saved in:
7
Transforming luxury : global luxury
brand
executives' perceptions during COVID
Loranger, David
;
Roeraas, Erik
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
1
,
pp. 48-62
Persistent link: https://www.econbiz.de/10013555415
Saved in:
8
The value of design in retail and branding
Quartier, Katelijn
(
ed.
)
-
2021
interest
to scholars of design, branding and marketing as well as to practitioners within these fields. …
Persistent link: https://www.econbiz.de/10012642686
Saved in:
9
Consumer neuroscience : the effect of retail brands on the
perception
of product packaging
Hubert, Marco
;
Hubert, Anita Mirja
;
Sommer, Jens
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
26
(
2009
)
4
,
pp. 28-33
Persistent link: https://www.econbiz.de/10003868578
Saved in:
10
Performance of store brands : a cross-country analysis of consumer store-
brand
preferences, perceptions and risk
Erdem, Tülin
;
Zhao, Ying
;
Valenzuela, Ana
-
2010
Persistent link: https://www.econbiz.de/10003922858
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