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~subject:"Retail trade"
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Retail trade
Konsumentenverhalten
79,180
Consumer behaviour
78,747
Markenführung
17,035
Brand management
17,013
Markenimage
10,875
Brand image
10,660
Theorie
9,992
Theory
9,822
Beziehungsmarketing
9,578
Relationship marketing
9,567
Markenartikel
9,130
Brand
8,035
Kundenzufriedenheit
5,633
Customer satisfaction
5,632
Deutschland
5,506
USA
5,472
Online-Handel
5,467
Online retailing
5,453
Social Web
5,445
Social web
5,440
United States
5,259
Online-Marketing
5,111
Internet marketing
5,056
Germany
4,923
Einzelhandel
4,417
Dienstleistungsqualität
4,384
Service quality
4,382
Werbewirkung
4,109
Advertising effects
4,050
Electronic Commerce
3,657
Verbraucherverhalten
3,573
Marketingmanagement
3,568
Marketing management
3,530
E-commerce
3,518
Werbung
3,446
Experiment
3,382
Advertising
3,303
Emotion
3,289
Preismanagement
2,900
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730
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9
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51
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32
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26
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26
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16
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16
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14
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7
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7
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Grewal, Dhruv
25
Gázquez-Abad, Juan Carlos
23
Pantano, Eleonora
22
Schramm-Klein, Hanna
22
Swoboda, Bernhard
21
Martínez-López, Francisco J.
20
Das, Gopal
18
Gijsbrechts, Els
15
Gil Saura, Irene
15
Zielke, Stephan
15
Ailawadi, Kusum L.
14
Roggeveen, Anne L.
14
Steinmann, Sascha
13
Khare, Arpita
12
Rajagopal
12
Sands, Sean
12
Campo, Katia
11
Diallo, Mbaye Fall
11
Nordfält, Jens
11
Chintagunta, Pradeep K.
10
Richards, Timothy J.
10
Teller, Christoph
10
Wagner, Gerhard
10
Bang, Nguyen
9
Brengman, Malaika
9
Burt, Steven
9
Dabija, Dan-Cristian
9
Dennis, Charles
9
Gielens, Katrijn
9
Morschett, Dirk
9
Rabinovich, Elliot
9
Rudolph, Thomas
9
Stobart, Jon
9
Verhoef, Peter C.
9
Willems, Kim
9
Breugelmans, Els
8
Chebat, Jean-Charles
8
Cliquet, Gérard
8
Dekimpe, Marnik G.
8
Geyskens, Inge
8
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Springer Fachmedien Wiesbaden
8
National Bureau of Economic Research
4
Stellenbosch University / Bureau for Economic Research
3
The Nielsen Company (Germany)
3
Books on Demand GmbH <Norderstedt>
2
Nordic Council of Ministers
2
Accenture GmbH <Kronberg im Taunus>
1
Advertising and Consumer Psychology Conference <25, 2006, Houston, Tex.>
1
Bargeldsymposium <2., 2014, Frankfurt am Main>
1
Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
1
Bundesarbeitsgemeinschaft der Mittel- und Großbetriebe des Einzelhandels
1
Cape Town / Technical Management Services
1
Central Co-Operative Council
1
Deutsche Bundesbank
1
Econ Consult, Wirtschafts- und Sozialwissenschaftliche Beratungsgesellschaft <Köln>
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Goethe-Universität Frankfurt am Main
1
Gottlieb Duttweiler Institute
1
Graduate School of Business Administration
1
Great Britain / Commission on Industrial Relations
1
Handelshögskolan i Stockholm
1
Handelsverband Deutschland
1
Harvard Graduate School of Business Administration
1
Harvard University, Graduate School of Business Administration, Division of Research
1
IGI Global
1
Institut for Graenseregionsforskning
1
Institut für Handelsforschung <Köln>
1
International Co-operative Alliance / Regional Office for Asia and the Pacific
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
KPMG Deutsche Treuhand-Gesellschaft Aktiengesellschaft Wirtschaftsprüfungsgesellschaft / Niederlassung Köln
1
Kanada / Statistics Canada
1
London School of Economics and Political Science
1
Maastricht Research School of Economics of Technology and Organizations
1
Magistrat der Stadt Wien
1
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Published in...
All
Journal of retailing and consumer services
477
Journal of retailing
139
Journal of business research : JBR
126
International journal of retail & distribution management
124
The international review of retail, distribution and consumer research
118
International journal of retail and distribution management
68
European journal of operational research : EJOR
36
International journal of electronic marketing and retailing : IJEMR
33
Psychology & marketing
32
European journal of marketing : EJM
30
Management science : journal of the Institute for Operations Research and the Management Sciences
29
SpringerLink / Bücher
23
International journal of consumer studies
22
Journal of marketing
22
The journal of services marketing
22
International journal of production economics
21
Journal of the Academy of Marketing Science
21
Marketing intelligence & planning
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Asia Pacific journal of marketing and logistics
18
The journal of consumer marketing
18
Marketing : ZFP ; journal of research and management
17
The journal of brand management : an international journal
17
The journal of product & brand management
17
European retail research
16
International journal of Indian culture and business management
16
Journal of strategic marketing
16
Production and operations management : an international journal of the Production and Operations Management Society
16
Cogent business & management
15
International journal of production research
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
The service industries journal
15
Journal of fashion marketing and management
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Transportation research / E : an international journal
14
Australasian marketing journal
13
Journal of marketing theory and practice
13
Manufacturing & service operations management : M & SOM
13
Omega : the international journal of management science
13
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Source
All
ECONIS (ZBW)
4,311
USB Cologne (EcoSocSci)
1
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1
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1
Why do hypermarkets extend their brands to a growing number of products?
Hasliza Hassan
;
Muhammad Sabbir Rahman
;
Abu Bakar Sade
- In:
International journal of business excellence
17
(
2019
)
3
,
pp. 290-305
Persistent link: https://www.econbiz.de/10011997497
Saved in:
2
Unravelling the
brand
"Patanjali" : study of a flourishing Ayurvedic
brand
in India
Ahuja, Yukti
;
Shekhar, Shashi
;
Sharma, Jigyasa
- In:
International journal of business and globalisation : IJBG
24
(
2020
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012168639
Saved in:
3
Consumer willingness to pay for local designations :
brand
effects and heterogeneity at the retail level
Bosworth, Ryan C.
;
Bailey, DeeVon
;
Curtis, Kynda R.
- In:
Journal of food products marketing
21
(
2015
)
3
,
pp. 274-292
Persistent link: https://www.econbiz.de/10011432236
Saved in:
4
Persona-fied brands : managing branded persons through persona
Dion, Delphine
;
Arnould, Eric J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
Saved in:
5
The influences of
brand
benefits on
brand
loyalty : intermediate mechanisms
Huang, Shyh-Ming
;
Fang, Shyh-Rong
;
Fang, Shih Chieh
; …
- In:
Australian journal of management
41
(
2016
)
1
,
pp. 141-160
Persistent link: https://www.econbiz.de/10011479155
Saved in:
6
When should private label brands endorse ethical attributes?
Bodur, H. Onur
;
Tofighi, Maryam
;
Grphmann, Bianca
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10011505027
Saved in:
7
Antecedents of consumer-based store
brand
equity : conceptual model
Łukasik, Przemysław
;
Schivinski, Bruno
- In:
Annales Universitatis Mariae Curie-Skłodowska / H
51
(
2017
)
2
,
pp. 169-175
Persistent link: https://www.econbiz.de/10011985672
Saved in:
8
Psychological mechanisms of
brand
love and information technology identity in virtual retail environments
Huang, Tseng-Lung
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 251-264
Persistent link: https://www.econbiz.de/10011995589
Saved in:
9
Antecedents and consequences of shoppers' attitude toward branded store-within-stores : an exploratory framework
Badrinarayanan, Vishag
;
Becerra, Enrique P.
- In:
Journal of business research : JBR
105
(
2019
),
pp. 189-200
Persistent link: https://www.econbiz.de/10012128498
Saved in:
10
The effect of perceived advertising effort on
brand
perception : implication for retailers in Hong Kong
Chan, Fong Yee
;
Chan, Hung Fai
;
Tang, Felix
- In:
The international review of retail, distribution and …
27
(
2017
)
1
,
pp. 78-93
Persistent link: https://www.econbiz.de/10011703183
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