Vom stationären Einzelhandel zum Intelligent Retail -- Bedrohungen des stationären Handels -- Intelligent Retail -- Beispiele für stationären Einzelhandel der Zukunft -- Risiken für Intelligent Retail.

The digital imperative -- Analogue learnings -- Loyalty is dead -- Your location in the digital world -- The digitally augmented store -- Mobile makeover -- Data-based retailing -- Performance marketing -- The importance of e-commerce -- New media : new content -- Index.

This book shows stationary retail a way to reinvent itself after Corona, in order to be able to survive against the strong competition of online retail. The focus is on the central issues that will shape the retail of the future. For example, brick-and-mortar retail in particular must now work...