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The role of relationship quality and loyalty program in tourism shopping : a multilevel investigation
Lam, Iok Keng Veronica; Wong, IpKin Anthony - In: Journal of travel and tourism marketing 37 (2020) 1, pp. 92-111
Persistent link: https://www.econbiz.de/10012289263
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Measuring the effects of retail brand experiences and brand love on word of mouth : a cross-country study of IKEA brand
Rodrigues, Clarinda; Brandão, Amélia Maria Pinto da Cunha - In: The international review of retail, distribution and … 31 (2021) 1, pp. 78-105
Persistent link: https://www.econbiz.de/10012425334
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Online retailer reputation and consumer response : examining cross cultural differences
Kim, Jiyoung; Yang, Kiseol; Kim, Bu Yong - In: International journal of retail & distribution management 41 (2013) 9, pp. 688-705
Persistent link: https://www.econbiz.de/10009788895
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Living positive experiences in store : how it influences shopping experience value and satisfaction?
Cachero-Martínez, Silvia; Vázquez Casielles, Rodolfo - In: Journal of business economics and management 18 (2017) 3, pp. 537-553
Persistent link: https://www.econbiz.de/10011721879
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Influence of image and familiarity on consumer response to negative word-of-mouth communication about retail entities
DeCarlo, Thomas E.; Laczniak, Russell N.; Motley, Carol M. - In: Journal of marketing theory and practice 15 (2007) 1, pp. 41-51
Persistent link: https://www.econbiz.de/10003743271
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The perceptions of consumers regarding online retailers' ethics and their relationship with consumers' general internet expertise and word of mouth : a preliminary analysis
Román, Sergio; Cuestas, Pedro J. - In: Journal of business ethics : JOBE 83 (2008) 4, pp. 641-656
Persistent link: https://www.econbiz.de/10003789031
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A viral branching model for predicting the spread of electronic word-of-mouth
Lans, Ralf van der; Bruggen, Gerrit van; Eliashberg, … - 2009
Persistent link: https://www.econbiz.de/10008664824
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A viral branching model for predicting the spread of electronic word of mouth
Lans, Ralf van der; Bruggen, Gerrit van; Eliashberg, … - In: Marketing science : the marketing journal of the … 29 (2010) 2, pp. 348-365
Persistent link: https://www.econbiz.de/10003969800
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Buzzing with disclosure of social shopping rewards
Coker, Kesha K.; Smith, Denise S.; Altobello, Suzanne A. - In: Journal of research in interactive marketing : … 9 (2015) 3, pp. 170-189
Persistent link: https://www.econbiz.de/10011418525
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The impact of different touchpoints on brand consideration
Baxendale, Shane; MacDonald, Emma K.; Wilson, Hugh - In: Journal of retailing 91 (2015) 2, pp. 235-253
Persistent link: https://www.econbiz.de/10011308932