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Consumer engagement through conditional promotions : an exploratory study
Nigam, Achint; Dewani, Prem Prakash - In: Journal of global information management 30 (2022) 5, pp. 1-19
Persistent link: https://www.econbiz.de/10012799477
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Consumer's response to conditional promotions in retailing : an empirical inquiry
Nigam, Achint; Dewani, Prem Prakash; Behl, Abhishek; … - In: Journal of business research : JBR 144 (2022), pp. 751-763
Persistent link: https://www.econbiz.de/10013185036