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Application of Social Web tools to the internationalization of retail companies

Mollá Descals, Alejandro; Gómez-Borja, Miguel-Ángel; … - In: Journal of business case studies 6 (2010) 7, pp. 31-36

Persistent link: https://www.econbiz.de/10008839887

Understanding loyalty in multichannel retailing : the role of brand trust and brand attachment

Frasquet Deltoro, Marta; Mollá Descals, Alejandro; … - In: International journal of retail & distribution management 45 (2017) 6, pp. 608-625

Persistent link: https://www.econbiz.de/10011747850

Retail customer segmentation based on relational benefits

Gil Saura, Irene; Ruiz-Molina, Maria Eugenia - In: Journal of relationship marketing : innovations & … 8 (2009) 3, pp. 253-266

Persistent link: https://www.econbiz.de/10003891267

Retail pricing decisions and product category competitive structure

González-Benito, Óscar; Martínez-Ruiz, María Pilar; … - In: Decision support systems : DSS ; the international journal 49 (2010) 1, pp. 110-119

Persistent link: https://www.econbiz.de/10003953524

Consumer receptiveness to international retail expansion : a cross-cultural study of perceptions of social and economic influence of foreign retailers

Eckman, Molly; Sakarya, Sema; Hyllegard, Karen; Gomez … - In: The international review of retail, distribution and … 25 (2015) 3, pp. 260-275

Persistent link: https://www.econbiz.de/10011376916

Internationalization of SME retailer : barriers and the role of public support organizations

Fayos Gardó, Teresa; Calderón García, Haydeé; … - In: International journal of retail & distribution management 43 (2015) 1, pp. 183-200

Persistent link: https://www.econbiz.de/10010526540

An overview about fashion retailing sector : UK versus Spain

Mollá Descals, Alejandro; Lorenzo-Romero, Carlota; … - In: International business and economics research journal 11 (2012) 13, pp. 1439-1446

Persistent link: https://www.econbiz.de/10009699611

Determinants of website traffic : the case of European fashion apparel retailers

Mollá Descals, Alejandro; Frasquet Deltoro, Marta; … - In: The international review of retail, distribution and … 24 (2014) 4, pp. 411-430

Persistent link: https://www.econbiz.de/10010384762

Post-entry internationalisation activity of retailers : an assessment of dynamic capabilities

Frasquet Deltoro, Marta; Dawson, John A.; Mollá … - In: Management decision : MD 51 (2013) 7, pp. 1510-1527

Purpose: The purpose of this paper is to propose a framework, based on empirical research, to explain the strategic processes of post-entry development in international retailing through consideration of the dynamic capabilities attributable to retailers. Design/methodology/approach: Case study...

Persistent link: https://www.econbiz.de/10009789044

The role of the brand in driving online loyalty for multichannel retailers

Frasquet Deltoro, Marta; Ruiz-Molina, María-Eugenia; … - In: The international review of retail, distribution and … 25 (2015) 5, pp. 490-502

Persistent link: https://www.econbiz.de/10011534118