The aim of this study is to examine and verify the applicability of customer-based brand equity model based on Aaker's well-known brand equity framework from customers' standpoint in the Indian large retailing. It is conceptualized that retailer equity is determined by four dimensions-retailer...

The aim of this paper is to analyze the factors affecting shoppers' brand preference towards choosing retail stores. The factors considered for this were—store ambience, store location, store layout, parking facility and salespersons' service quality. Primary data were collected from consumers...

The aim of this paper is to analyse consumers’ perception about private label products of Indian retailers and to examine the group difference between gender of the consumers and their perceptions towards private label product attributes. Total 345 samples are collected from consumers across...

The aim of this study is to analyze the influence of retailer equity on shoppers’ intention to purchase private labels from shoppers’ standpoint in the Indian large retailing. We conceptualize retailer equity comprises four dimensions-retailer awareness, retailer associations, perceived...