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Persistent link: https://www.econbiz.de/10009622995

Is paid search overrated? : when bricks-and-mortar-only retailers should not use paid search

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Consumer responses to paid search : empirical evidence from a bricks-and-mortar retailer

Schlangenotto, Darius - 2018

Suchmaschinenmarketing (Paid Search) stellt eines der beliebtesten Online-Werbeinstrumente dar. In den vergangenen Jahren entstanden vielfältige Forschungsarbeiten, welche Suchmaschinenmarketing aus einer wissenschaftlichen Perspektive analysieren. Trotz der hohen wissenschaftlichen...

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Facilitating retail customers' use of AI-based virtual assistants : a meta-analysis

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Orchestrating the experience : authorship of the soul ; the case of Mag Nation Melbourne

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Understanding retail experiences - the case for ethnography

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Persistent link: https://www.econbiz.de/10003597769

Exploring the effects of different reward programs on in-role and extra-role performance of retail sales associates

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The effects of in-store themed events on consumer store choice decisions

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How in-store educational and entertaining events influence shopper satisfaction

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Persistent link: https://www.econbiz.de/10010503939