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Manufacturers increasingly are introducing online direct channels, creating conflicts with retailers that market the manufacturer's brand. Research on horizontal channel entry suggests incumbent retailers protect their sales from new competitors by increasing assortment and decreasing price....
Persistent link: https://www.econbiz.de/10014237373
Competition authorities and various digital platform regulations apply a double standard in their criticisms of Amazon's private brand programs. Amazon's private brand practices mimic those used by established retailers for decades. Comparably-sized retailers have orders-of-magnitude larger...
Persistent link: https://www.econbiz.de/10014030048
This paper develops and estimates a structural model of differentiated-products demand in an environment with in-store displays and costly consumer price search. This investigation is motivated by two stylized facts on retail markets. First, the prevalence of retail “sales” means that...
Persistent link: https://www.econbiz.de/10013107029
E-commerce platforms, such as Amazon, Alibaba and Flipkart, that match sellers and consumers at an unprecedented scale, operate their internal search engines to help buyers find relevant products from a large number of sellers, and also allow sellers to advertise to consumers for positions in...
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This research was conducted in Three Districts of South Rajasthan (Udaipur, Chittorgarh and Pali) and explores the reasons behind the preference of purchasing Private label brands (PLBs) from an organized retail chain store by consumers. Participants indicated that their decision to purchase...
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The aim of this paper is to analyse consumers’ perception about private label products of Indian retailers and to examine the group difference between gender of the consumers and their perceptions towards private label product attributes. Total 345 samples are collected from consumers across...
Persistent link: https://www.econbiz.de/10014141645
Longstanding state regulations restrict car manufacturers from terminating relationships with dealers, creating differences in retail competition across brands and markets. I use this variation to identify the causal effect of dealer competition on dealer and manufacturer advertising. I find...
Persistent link: https://www.econbiz.de/10014124202