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Dynamics of loyalty programs in Malaysian retailing : a strategic marketing perspective
Julian, Craig C.; Ahmed, Zafar U.; Che Aniza Che Wel; … - In: Journal of transnational management : the official … 21 (2016) 3, pp. 101-114
Persistent link: https://www.econbiz.de/10011564257
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Antecedents of store loyalty among Chinese customers
Chu, Yun; Vásquez Párraga, Arturo; Ma, Jianyu - In: International journal of business 23 (2018) 2, pp. 151-165
Persistent link: https://www.econbiz.de/10011863694
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Supplier relationship marketing practices and small retailer performance in South Africa
Makhitha, KM - In: Cogent business & management 6 (2019), pp. 1-17
The purpose of the study on which this article is based, was to interrogate the relationship marketing practices of small retailers in South Africa. The researcher also explores the impact of relationship marketing practices on the performance of small retailers in South Africa (SA). Objectives...
Persistent link: https://www.econbiz.de/10012116755
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Communication and promotion decisions in retailing : a review and directions for future research
Ailawadi, Kusum L.; Beauchamp, J. P.; Donthu, Naveen; … - In: Journal of retailing 85 (2009) 1, pp. 42-55
Persistent link: https://www.econbiz.de/10003834497
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Einsatzmöglichkeiten der Werbepolitik zum Aufbau von Wechselbarrieren im Einzelhandel
Möhlenbruch, Dirk; Dölling, Steffen; Elste, Ina - In: Distribution und Handel in Theorie und Praxis : …, (pp. 323-350). 2009
Persistent link: https://www.econbiz.de/10003839531
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Status quo des Multi-Channel-Managements im deutschen Einzelhandel
Zentes, Joachim; Schramm-Klein, Hanna - In: Thexis : Fachzeitschrift für Marketing ; … 23 (2006) 4, pp. 6-10
Persistent link: https://www.econbiz.de/10003384329
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Zur Wirkung individualisierter und personalisierter Coupons
Wierich, Ralf - In: Handel im Fokus : aus dem Instituts für … 59 (2007) 3, pp. 140-155
Persistent link: https://www.econbiz.de/10003533349
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CRM in data-rich multichannel retailing environments : a review and future research directions
Verhoef, Peter C.; Venkatesan, Rajkumar; McAlister, Leigh; … - In: Journal of interactive marketing : a quarterly … 24 (2010) 2, pp. 121-137
Persistent link: https://www.econbiz.de/10003987337
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Localisation as a marketing strategy for small retailers
Coca-Stefaniak, J. Andres; Parker, Cathy; Rees, Patricia - In: International journal of retail & distribution management 38 (2010) 9, pp. 677-697
Persistent link: https://www.econbiz.de/10008651869