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~subject:"Retail trade"
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Retail trade
Consumer behaviour
82,942
Konsumentenverhalten
80,462
Social Web
20,593
Social web
20,562
Werbung
13,855
Online-Marketing
13,142
Internet marketing
13,026
Advertising
11,324
Theorie
11,082
Theory
10,875
Relationship marketing
10,466
Beziehungsmarketing
10,431
Brand management
9,032
Markenführung
8,976
Werbewirkung
7,991
Advertising effects
7,765
Brand image
7,335
Markenimage
7,307
Online-Handel
6,665
USA
6,665
Online retailing
6,651
United States
6,266
Deutschland
6,066
Customer satisfaction
6,061
Kundenzufriedenheit
5,893
Electronic Commerce
5,856
E-commerce
5,574
Germany
5,306
Viral marketing
4,875
Virales Marketing
4,855
Markenartikel
4,798
Brand
4,724
Service quality
4,648
Dienstleistungsqualität
4,599
Einzelhandel
4,421
Marketingmanagement
4,316
Marketing management
4,280
Experiment
3,847
Marketing
3,732
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Grewal, Dhruv
27
Gázquez-Abad, Juan Carlos
24
Pantano, Eleonora
23
Martínez-López, Francisco J.
20
Schramm-Klein, Hanna
20
Swoboda, Bernhard
18
Das, Gopal
17
Zielke, Stephan
16
Gijsbrechts, Els
15
Roggeveen, Anne L.
14
Steinmann, Sascha
13
Gil Saura, Irene
12
Khare, Arpita
12
Rajagopal
12
Sands, Sean
12
Ailawadi, Kusum L.
11
Brengman, Malaika
11
Campo, Katia
11
Dennis, Charles
11
Diallo, Mbaye Fall
11
Nordfält, Jens
11
Richards, Timothy J.
11
Chintagunta, Pradeep K.
10
Dekimpe, Marnik G.
10
Rudolph, Thomas
10
Teller, Christoph
10
Wagner, Gerhard
10
Carpenter, Jason M.
9
Geyskens, Inge
9
Rabinovich, Elliot
9
Stobart, Jon
9
Verhoef, Peter C.
9
Willems, Kim
9
Bang, Nguyen
8
Calvo-Porral, Cristina
8
Chebat, Jean-Charles
8
Gielens, Katrijn
8
Ieva, Marco
8
Loureiro, Sandra Maria Correia
8
Lévy Mangin, Jean-Pierre
8
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Springer Fachmedien Wiesbaden
7
National Bureau of Economic Research
5
Stellenbosch University / Bureau for Economic Research
3
The Nielsen Company (Germany)
3
Books on Demand GmbH <Norderstedt>
2
Nordic Council of Ministers
2
Accenture GmbH <Kronberg im Taunus>
1
Advertising and Consumer Psychology Conference <25, 2006, Houston, Tex.>
1
Axel Springer AG / Marketing Anzeigen
1
Bargeldsymposium <2., 2014, Frankfurt am Main>
1
Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
1
Bundesarbeitsgemeinschaft der Mittel- und Großbetriebe des Einzelhandels
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Cape Town / Technical Management Services
1
Central Co-Operative Council
1
Deutsche Bundesbank
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Gesellschaft für Konsum-, Markt- und Absatzforschung
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Goethe-Universität Frankfurt am Main
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Gottlieb Duttweiler Institute
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1
Handelshögskolan i Stockholm
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1
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IGI Global
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1
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1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
KPMG Deutsche Treuhand-Gesellschaft Aktiengesellschaft Wirtschaftsprüfungsgesellschaft / Niederlassung Köln
1
Kanada / Statistics Canada
1
London School of Economics and Political Science
1
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Published in...
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Journal of retailing and consumer services
479
Journal of retailing
142
Journal of business research : JBR
125
International journal of retail & distribution management
118
The international review of retail, distribution and consumer research
113
International journal of retail and distribution management
67
International journal of electronic marketing and retailing : IJEMR
43
European journal of operational research : EJOR
35
Psychology & marketing
32
Management science : journal of the Institute for Operations Research and the Management Sciences
31
European journal of marketing : EJM
27
International Journal of Retail & Distribution Management
26
Marketing intelligence & planning
25
Journal of the Academy of Marketing Science
23
International journal of consumer studies
22
The journal of services marketing
22
International journal of production economics
21
Journal of marketing
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
19
European retail research
18
The journal of consumer marketing
18
Asia Pacific journal of marketing and logistics
17
International journal of production research
17
Journal of strategic marketing
17
Marketing : ZFP ; journal of research and management
17
SpringerLink / Bücher
17
International journal of Indian culture and business management
16
Cogent business & management
15
Journal of fashion marketing and management
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Production and operations management : an international journal of the Production and Operations Management Society
15
Technological forecasting & social change : an international journal
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Manufacturing & service operations management : M & SOM
14
History of retailing and consumption
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
The journal of product & brand management
13
The service industries journal
13
Information systems research : ISR
12
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Source
All
ECONIS (ZBW)
4,308
Other ZBW resources
44
USB Cologne (EcoSocSci)
3
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1
Social commerce
advertising
avoidance and shopping cart abandonment : a fs/QCA analysis of German consumers
Khan, Asad
;
Sajad Rezaei
;
Naser Valaei
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013364454
Saved in:
2
The amplifying effect of branded queries on
advertising
in multi-channel retailing
Méndez Suárez, Mariano
;
Monfort, Abel
- In:
Journal of business research : JBR
112
(
2020
),
pp. 254-260
Persistent link: https://www.econbiz.de/10012230588
Saved in:
3
Buzzing with disclosure of social shopping rewards
Coker, Kesha K.
;
Smith, Denise S.
;
Altobello, Suzanne A.
- In:
Journal of research in interactive marketing : …
9
(
2015
)
3
,
pp. 170-189
Persistent link: https://www.econbiz.de/10011418525
Saved in:
4
How online product reviews affect retail sales : a meta-analysis
Floyd, Kristopher
;
Freling, Ryan
;
Alhoqail, Saad
;
Cho, …
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 217-232
Persistent link: https://www.econbiz.de/10010402315
Saved in:
5
Social dollars : the economic impact of customer participation in a firm-sponsored online customer community
Manchanda, Puneet
;
Packard, Grant
;
Pattabhiramaiah, Adithya
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 367-387
Persistent link: https://www.econbiz.de/10011291345
Saved in:
6
Optimizing customer engagement content strategy in retail and e-tail : available on online product review videos
Agrawal, Shiv Ratan
;
Mittal, Divya
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013364445
Saved in:
7
The retailer's puzzle : influencer opinions and consumer-generated information
Mukherjee, Atmadeep
;
Mukherjee, Amaradri
;
Iyer, Pramod
; …
- In:
Journal of consumer marketing
39
(
2022
)
7
,
pp. 756-768
Persistent link: https://www.econbiz.de/10013535936
Saved in:
8
The impact of different touchpoints on brand consideration
Baxendale, Shane
;
MacDonald, Emma K.
;
Wilson, Hugh
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 235-253
Persistent link: https://www.econbiz.de/10011308932
Saved in:
9
Segmenting consumer reactions to social network marketing
Campbell, Colin
;
Ferraro, Carla
;
Sands, Sean
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 432-452
Persistent link: https://www.econbiz.de/10010371326
Saved in:
10
Online ads and offline sales : measuring the effects of retail
advertising
via a controlled experiment at Yahoo!
Lewis, Randall A.
;
Reiley, David H.
- In:
Quantitative marketing and economics : QME
12
(
2014
)
3
,
pp. 235-266
Persistent link: https://www.econbiz.de/10010407786
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