Narrow search
Showing 1 - 10 of 4,973
Cover Image
Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju; Phau, Ian; Aiello, Gaetano - In: Journal of business research : JBR 69 (2016) 12, pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
Cover Image
Estimating consumer brand engagement with brand equity via brand trust for organic retail products on social media
Saikia, Winee; Bhattacharjee, Abhigyan - In: International journal of internet marketing and … 21 (2024) 1/2, pp. 118-148
Persistent link: https://www.econbiz.de/10015066819
Cover Image
What makes the Indian youths to engage with online retail brands : an empirical study
Bhattacharya, Subhajit; Anand, Vijeta - In: Global business review 22 (2021) 6, pp. 1507-1529
Persistent link: https://www.econbiz.de/10012660432
Cover Image
Retailers, don't ignore me on social media! : the importance of consumer-brand interactions in raising purchase intention - privacy the Achilles heel
Gutierrez, Anabel; Khanyapuss Punjaisri; Desai, Bhavini; … - In: Journal of retailing and consumer services 72 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014253466
Cover Image
Social dollars : the economic impact of customer participation in a firm-sponsored online customer community
Manchanda, Puneet; Packard, Grant; Pattabhiramaiah, Adithya - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 367-387
Persistent link: https://www.econbiz.de/10011291345
Cover Image
Community in context : comparing brand communities and retail store communities
Peters, Cara; Bodkin, Charles D. - In: Journal of retailing and consumer services 45 (2018), pp. 1-11
Persistent link: https://www.econbiz.de/10011929850
Cover Image
Virtual Shopping in The Metaverse : How Brand Engagement in Self-Concept Influence Brand Loyalty
Ismail, Ahmed Rageh - 2023
The purpose of this research is to explore the relationship between brand engagement in self-concept and brand loyalty … convenience sample of virtual shopping participants. The findings highlight the significant role of brand engagement in self …-concept in driving brand loyalty within the metaverse. Implications for managers include the importance of understanding consumer …
Persistent link: https://www.econbiz.de/10014359987
Cover Image
Insights into user engagement on social media : indings from two fashion retailers
Bonilla Quijada, María del Rocío; Olmo, José Luis del; … - In: Electronic markets : EM ; the international journal of … 31 (2021) 1, pp. 125-137
Persistent link: https://www.econbiz.de/10012547985
Cover Image
Brand experience and brand implications in a multi-channel setting
Jones, Robert Paul; Runyan, Rodney C. - In: The international review of retail, distribution and … 23 (2013) 3, pp. 265-290
Persistent link: https://www.econbiz.de/10009781181
Cover Image
How social media communications combine with customer loyalty management to boost green retail sales
Lu, Qiang; Miller, Rohan - In: Journal of interactive marketing : a quarterly … 46 (2019), pp. 87-100
Persistent link: https://www.econbiz.de/10012107044