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The retail kaleidoscope of private labels with special reference to food products in Chennai
Raja, M.; Ali, Saifil - In: International journal of economic research 14 (2017) 1, pp. 107-112
Persistent link: https://www.econbiz.de/10011709295
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Determinants of consumer preference towards private label and manufacturer brands in organised packaged food retailing : a factor analysis approach
Tandon, Nidhi; Verma, Jayender - In: International journal of Indian culture and business … 29 (2023) 4, pp. 508-523
Persistent link: https://www.econbiz.de/10014331608
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Branding decisions for retailers' private labels
Amrouche, Nawel; Ben Rhouma, Tarek; Zaccour, Georges - In: Journal of marketing channels : ... distribution … 21 (2014) 2, pp. 100-115
Persistent link: https://www.econbiz.de/10010362476
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Does chain labeling make private labels more successful?
Schnittka, Oliver; Becker, Jan-Michael; Gedenk, Karen; … - In: Schmalenbach business review : sbr 67 (2015) 1, pp. 92-113
Persistent link: https://www.econbiz.de/10010471720
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Private label personality : applying brand personality to private label brands
Glynn, Mark S.; Widjaja, Tiza - In: The international review of retail, distribution and … 25 (2015) 4, pp. 362-378
Persistent link: https://www.econbiz.de/10011407087
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The future of private labels : towards a smart private label strategy
Gielens, Katrijn; Ma, Yu; Namin, Aidin; Sethuraman, Raj; … - In: Journal of retailing 97 (2021) 1, pp. 99-115
Persistent link: https://www.econbiz.de/10012514577
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Differences in the effect of ethical labels on national brand and private label brand products on store and brand perception : a preliminary work
Steppuhn, Vanessa - In: Advances in National Brand and Private Label Marketing …, (pp. 11-16). 2018
Persistent link: https://www.econbiz.de/10013276091
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Determinants of private label purchase in food category : role of product, consumer and store factors
Jayakrishnan, S.; Chikhalkar, Rekha D.; Chaudhuri, Ranjan - In: International journal of management concepts and … 9 (2015/2016) 2, pp. 93-119
Persistent link: https://www.econbiz.de/10011725371
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The value of product attributes, brands and private labels : an analysis of frozen seafood in Germany
Bronnmann, Julia; Asche, Frank - In: Journal of agricultural economics 67 (2016) 1, pp. 231-244
Persistent link: https://www.econbiz.de/10011657722
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Effect of Demographic Factors on the Purchase of Private Label Brands of Food Products from Organized Retail Stores in Chandigarh
Mehra, Rajneesh - 2016
Organized retail industry in its present form is not very old and has a very small share in the overall retail market in India. Consequently the industry of private label branded products is evolving. Majority of the organized retail firms are still offering products under national and local...
Persistent link: https://www.econbiz.de/10014126689