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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022

Martínez-López, Francisco J. (ed.); … - International Conference on Research on National Brand … - 2022

This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion,...

Persistent link: https://www.econbiz.de/10013203512

Consumer attention to price in social commerce : eye tracking patterns in retail clothing

Vishnu Menon, R. G.; Valdimar Sigurdsson; Larsen, Nils Magne - In: Journal of business research : JBR 69 (2016) 11, pp. 5008-5013

Persistent link: https://www.econbiz.de/10011589095

Social commerce advertising avoidance and shopping cart abandonment : a fs/QCA analysis of German consumers

Khan, Asad; Sajad Rezaei; Naser Valaei - In: Journal of retailing and consumer services 67 (2022), pp. 1-11

Persistent link: https://www.econbiz.de/10013364454

Advances in National Brand and Private Label Marketing : 10th International Conference, 2023

Gázquez-Abad, Juan Carlos (ed.); … - International Conference on Advances in National Brand … - 2023

The 2023 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand...

Persistent link: https://www.econbiz.de/10014281679

How electronic word of mouth (eWOM) shapes consumer social media shopping

Beck, Brittany; Koskie, Melanie Moore; Locander, William - In: Journal of consumer marketing 40 (2023) 7, pp. 1002-1016

Persistent link: https://www.econbiz.de/10014471169

Advances in National Brand and Private Label Marketing : 11th International Conference, Oxford, UK, 2024

Gázquez-Abad, Juan Carlos (ed.); Occhiocupo, Nicoletta (ed.) - International Conference on Advances in National Brand … - 2024

between NB and PL in the Metaverse -- 13. How Has Assortment Size in Staples Categories Evolved over the Last Decade? The Case … diverse areas of application such as customer journey, sustainability, the metaverse, online grocery retailing, assortment …

Persistent link: https://www.econbiz.de/10015056760

Is this the beginning of the end for retail websites? : a professional perspective

Ramos, Ricardo F.; Rita, Paulo; Moro, Sérgio - In: International journal of internet marketing and … 15 (2021) 3, pp. 260-280

Persistent link: https://www.econbiz.de/10012598982

Are social media and mobile applications threatening retail websites

Ramos, Ricardo F.; Rita, Paulo; Moro, Sérgio - In: International journal of internet marketing and … 18 (2023) 1, pp. 58-81

Persistent link: https://www.econbiz.de/10014318243

Determining factors of the shopping experience : a view of Instagram users

Guimaraes Junior, Djalma Silva; Nascimento, Ademir Macedo; … - In: International journal of business innovation and … 34 (2024) 4, pp. 520-534

Persistent link: https://www.econbiz.de/10015062935

Social media: a new frontier for retailers?

Constantinides, Efthymios; Romero, Carlota Lorenzo; … - In: European retail research 22 (2008), pp. 1-28

Persistent link: https://www.econbiz.de/10003818161

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