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Consumer receptiveness to international retail market entry
Alexander, Nicholas; Doherty, Anne Marie; Carpenter, … - In: International journal of retail & distribution management 38 (2010) 2/3, pp. 160-172
Persistent link: https://www.econbiz.de/10003964439
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Made in China bus sold a FAO Schwarz : country-of-origin effect and trusting beliefs
Kabadayi, Sertan; Lerman, Dawn - In: International marketing review 28 (2011) 1, pp. 102-126
Persistent link: https://www.econbiz.de/10009008187
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The country of brand communication in the retail setting : an analysis of Italian products in China
Hu, Lala; Checchinato, Francesca - In: Australasian marketing journal 23 (2015) 4, pp. 325-332
Persistent link: https://www.econbiz.de/10011419490
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A COOL effect : the direct and indirect impact of country-of-origin disclosures on purchase intentions for retail food products
Berry, Christopher; Mukherjee, Amaradri; Burton, Scot; … - In: Journal of retailing 91 (2015) 3, pp. 533-542
Persistent link: https://www.econbiz.de/10011377082
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The images of foreign versus domestic retailer brands in China : a model of corporate brand image and store image
Lin, Zhibin; He, Xinming - In: The journal of brand management : an international journal 22 (2015) 3, pp. 211-228
Persistent link: https://www.econbiz.de/10011350030
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Origin effects and their strategic implications : consumer behaviour in the Japanese market
Schmidt, Arne C. - 2012
Persistent link: https://www.econbiz.de/10009628459
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Do international retailers benefit from being global in emerging countries? : a multilevel study in China
Swoboda, Bernhard; Pennemann, Karin - In: Marketing : ZFP ; journal of research and management 36 (2014) 2, pp. 141-150
Persistent link: https://www.econbiz.de/10010385216
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Extended self : implications for country-of-origin
Cui, Annie Peng; Fitzgerald, M. Paula; Donovan, Karen Russo - In: The journal of consumer marketing 31 (2014) 4, pp. 312-321
Persistent link: https://www.econbiz.de/10010416682
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The relevance of retailer country-of-origin to consumer store choice : evidence from China
Maruyama, Masayoshi; Wu, Lihui - In: International marketing review 31 (2014) 5, pp. 462-476
Persistent link: https://www.econbiz.de/10010415270
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Pursuing the value-conscious consumer: store brands versus national brand promotions
Ailawadi, Kusum L.; Neslin, Scott A.; Gedenk, Karen - In: A reader in marketing communications, (pp. 79-113). 2005
Persistent link: https://www.econbiz.de/10003292723