Lee, Seung-Hee; Workman, Jane E.; Jung, Kwangho - In: Journal of open innovation : technology, market, and … 2 (2016) 14, pp. 1-15
Recent brand relationship research has paid attention to brand love, brand credibility, and brand loyalty. In market … and society, various collaborations and co-creations derived from brand relationships generate various social network … markets and open business innovations. Brand relationships and collaborative forms heavily depend on risk taking or risk …
