Putra, Ronaldo Yolanda; Sedera, Rakotoarisoa Maminiaina … - In: Cogent business & management 11 (2024) 1, pp. 1-16
moderating role of loyalty, negative electronic word-of-mouth (e-WOM) and perceived risk. A survey of 347 PUBG mobile game … significantly influences loyalty, negative e-WOM, perceived risk and inapp purchase intention. Moreover, online game loyalty …, negative e-WOM and perceived risk significantly affect in-app purchase intentions in online games. The sample was exclusively …