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Tiers and fears : an investigation of the impact of city tiers and uncertainty avoidance on Chinese consumer response to creative advertising
Bilby, Julie; Reid, Mike; Brennan, Linda; Chen, Jiemiao - In: Australasian marketing journal 28 (2020) 4, pp. 332-348
Persistent link: https://www.econbiz.de/10012429483
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Advertiser risk taking, campaign originality, and campaign performance
Wang, Guangping; Dou, Wenyu; Li, Hairong; Zhou, Nan - In: Journal of advertising : official publication of the … 42 (2013) 1, pp. 42-53
Persistent link: https://www.econbiz.de/10009738747
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Cyclical effects of advertising on hotel sales, risk and return
Chen, Ming-Hsiang - In: International journal of hospitality management 46 (2015), pp. 169-179
Persistent link: https://www.econbiz.de/10011301974
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Feelings of uncertainty and powerlessness from Covid-19 : implications for advertising appeals in the restaurant industry
Yang, Bi; Hwang, Yoo Hee; Mattila, Anna S. - In: International journal of hospitality management 97 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012820054
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The Impacts of Advertising Assets and R&D Assets on Reducing Bankruptcy Risk
Jindal, Niket - 2020
Research has shown that advertising assets and R&D (research and development) assets increase shareholder value …. We show that current market turbulence moderates the impacts of advertising assets and R&D assets on expected cash flow … moderates the impacts of advertising assets and R&D assets on bankruptcy risk but not shareholder value. Market stability …
Persistent link: https://www.econbiz.de/10012828346
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Consumer perceptions of prescription and over-the-counter drug advertisements with promotional offers
Aikin, Kathryn J.; Sullivan, Helen W.; O'Donoghue, Amie C. - In: Health marketing quarterly 33 (2016) 4, pp. 291-306
Persistent link: https://www.econbiz.de/10011628478
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Positive uncertainty : the benefit of the doubt in advertising
Ketelaar, Paul Edwin; Riet, Jonathan van 't; … - In: International journal of advertising : the quarterly … 37 (2018) 2, pp. 256-269
Persistent link: https://www.econbiz.de/10011859316
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When it pays to be clear : the appeal of concrete communication under uncertainty
Horen, Femke van; Wänke, Michaela; Mussweiler, Thomas - In: International journal of advertising : the review of … 43 (2024) 3, pp. 533-553
Persistent link: https://www.econbiz.de/10014550991
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Differential effects of physical and financial threats in weight loss advertising : a case of uncertainty
Thornton, Corliss; Davis, Lenita; Weinberg, Bruce D. - In: Journal of consumer marketing 40 (2023) 7, pp. 926-939
Persistent link: https://www.econbiz.de/10014471155
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Creativity and risk theories of advertising
West, Douglas C. - In: Advertising theory, (pp. 212-226). 2012
Persistent link: https://www.econbiz.de/10009524168