This study, based on a real problem in the industrial gas business, examines product bundling under B2B relations with two unique customer behavioral characteristics: (i) customers' discount expectation on products increases with the magnitude of the business offered to the seller, and (ii) they...

Most researchers who analyze producers’ preferences under uncertainty report that producers are averse towards risk and ambiguity scenarios. This aversion has an influence on producers’ decision-making processes; hence the relevance of determining and analyzing these preferences as a key...