Dabija, Dan Cristian; Babut, Raluca; Lugojan, Madalina Ioana - In: Marketing from information to decision 9 (2016), pp. 63-64
Analysis conducted on the three generations (Z, Y and X) highlights some very interesting aspects that help us better understand how generations X, Y and Z consumers perceive social media as a means of communication and information. [...]the Internet is a valuable source of information for all...