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~subject:"Rundfunkwerbung"
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Rundfunkwerbung
Werbungsbetrieb
582
Vereinigte Staaten
183
Werbung
79
Werbungsmittel
38
Marktforschung
37
Advertising
28
Werbungsausgaben
24
Deutschland
23
Werbungsunternehmung
18
Werbewirkung
16
Absatzpolitik
15
Großbritannien
15
Werbungsforschung
13
Verbraucher
12
Werbungspolitik
12
Wettbewerbsbeschränkung
12
Advertising effects
11
Preisgestaltung
11
Internet marketing
10
Marketing
10
Online-Marketing
10
Werbeplanung
10
Markenartikel
9
Marktpsychologie
9
Theorie
9
Theory
9
Werbungspsychologie
9
Wirtschaftskonzentration
9
Produktgestaltung
8
Wettbewerb
8
Einzelhandelsbetrieb
7
Absatz
6
Marktform Oligopol
6
Verbraucherschutz
6
Betriebsertrag
5
Consumer behaviour
5
Innovation
5
Konsumentenverhalten
5
Tabakmarkt
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8
German
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Peterman, John L.
2
Wallace, Wallace H.
2
Besmer, Hans Jörg
1
Caffyn, John Martin
1
Carney, Michael
1
Gatty, Ronald
1
Grass, Robert C.
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Haley, Russell I.
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Hornik, Jacob
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Mayer, Charles S.
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Journal of advertising research
4
The journal of business : B
2
Consumer behavior : contemporary research in action
1
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ECONIS (ZBW)
9
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1
Satiation effects of TV commercials
Grass, Robert C.
;
Wallace, Wallace H.
- In:
Journal of advertising research
9
(
1969
)
3
,
pp. 3-8
Persistent link: https://www.econbiz.de/10002533226
Saved in:
2
A comment on television network price discrimination
Peterman, John L.
;
Carney, Michael
- In:
The journal of business : B
51
(
1978
)
2
,
pp. 343-352
Persistent link: https://www.econbiz.de/10002632457
Saved in:
3
Differences between the levels of spot and network television advertising rates
Peterman, John L.
- In:
The journal of business : B
52
(
1979
)
4
,
pp. 549-561
Persistent link: https://www.econbiz.de/10002632459
Saved in:
4
An operant behavioral measure of TV commercial effectiveness
Nathan, Peter E.
;
Wallace, Wallace H.
- In:
Consumer behavior : contemporary research in action
,
(pp. 78-89)
.
1971
Persistent link: https://www.econbiz.de/10002577863
Saved in:
5
Resistance to advertising and immunization against television commercials : a multivariate analysis
Hornik, Jacob
-
1972
Persistent link: https://www.econbiz.de/10002961778
Saved in:
6
Measuring effectiveness of television exposure by computer
Haley, Russell I.
;
Gatty, Ronald
- In:
Journal of advertising research
9
(
1969
)
3
,
pp. 9-12
Persistent link: https://www.econbiz.de/10002591192
Saved in:
7
CATV test laboratory panels
Mayer, Charles S.
- In:
Journal of advertising research
10
(
1970
)
3
,
pp. 37-43
Persistent link: https://www.econbiz.de/10002440763
Saved in:
8
British reactions to TV commercials
Caffyn, John Martin
;
Rogers, Nigel
- In:
Journal of advertising research
10
(
1970
)
3
,
pp. 21-27
Persistent link: https://www.econbiz.de/10001976016
Saved in:
9
Die Validität von Effektivitätsmessungen der Werbebotschaft : eine Methodenanalyse auf Grund amerikanischer Forschungsergebnisse ; dargestellt am Beispiel der Fernsehwerbebotschaft...
Besmer, Hans Jörg
-
1967
Persistent link: https://www.econbiz.de/10001651464
Saved in:
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