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Corporate social responsibility as a marketing strategy in foreign markets : the case of Korean MNCs in the Chinese electronics market
Hadjikhani, Amjad; Lee, Joong-Woo; Park, Sohee - In: International marketing review 33 (2016) 4, pp. 530-554
Persistent link: https://www.econbiz.de/10011590313
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Dimensional effects of Korean SME's entrepreneurial orientation on internationalization and performance : the mediating role of marketing capability
Jin, Byoungho; Jung, Sojin; Jeong, So Won - In: International entrepreneurship and management journal 14 (2018) 1, pp. 195-215
Persistent link: https://www.econbiz.de/10012105673
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Building network capabilities in turbulent competitive environments : business success stories from the BRICs
Hong, Paul - 2015
In 2012 and 2013, Psy's Gangnam Style and Gentleman received worldwide attention with their unique appeal in global contents market. His success illustrates the integrative power of the open network via YouTube and individual core competence based on his peculiar music and dance styles. In a...
Persistent link: https://www.econbiz.de/10010480389
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How Asians see the Asian crisis : causes, patterns, and solutions ; a collection of papers
Pak, Sŏng-jo (contributor) - 1998
Persistent link: https://www.econbiz.de/10001607744
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Economic integration in Northeast Asia : searching for a feasible approach
Cheong, Inkyo - 1999
Persistent link: https://www.econbiz.de/10001435592
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A Critical Analyses of Wal-Mart’s Unsuccessful Expansion into Three Asian Countries
HALAN, DEEPAK - 2020
The paper aspires to review Walmart's experiences in three South East Asian countries i.e. Japan, China, and South …
Persistent link: https://www.econbiz.de/10012832561
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A critical analyses of Walmart's expansion into three Asian countries
Halan, Deepak - In: International journal of business and globalisation : IJBG 29 (2021) 1, pp. 99-115
Persistent link: https://www.econbiz.de/10012668860
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Is there an East Asian model of MNC internationalization? : a comparative analysis of Japanese and Korean firms
Hemmert, Martin; Jackson, Keith - In: Asia Pacific business review 22 (2016) 4, pp. 567-594
Persistent link: https://www.econbiz.de/10012042178
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Multinational Management : A Casebook on Asia’s Global Market Leaders
Segers, Rien T. (ed.) - 2016 - 1st ed. 2016
This casebook demonstrates that the future of global business lies in how well the multinational landscape is charted and how the importance of Asian market leaders is deeply embedded in it. It offers international management students and researchers an extensive guide to the business history,...
Persistent link: https://www.econbiz.de/10012396288