Narrow search
Showing 1 - 10 of 893
Cover Image
Intenationalisation strategy of iconic Malaysian high fashion brands
Loo, Benaliza Kung-ying; Hackley, Christopher E. - In: Qualitative market research : an international journal 16 (2013) 4, pp. 406-420
Persistent link: https://www.econbiz.de/10010127851
Cover Image
The influence of national culture on customers' cross-buying intentions in Asian banking services : evidence from Korea and Taiwan
Hong, Jung Kee; Yi, Yu-il - 2014
"The traditional walls between banking, insurance and securities markets are breaking down as a result of deregulation and liberalization of financial services. The cross-buying of financial services has become a global trend as a part of the convergence of financial services. This trend has...
Persistent link: https://www.econbiz.de/10010367039
Cover Image
Frequency of CRM implementation activities : a customer-centric view
Kim, Molan; Park, Jeong Eun; Dubinsky, Alan J.; Chaiy, Seoil - In: The journal of services marketing 26 (2012) 2, pp. 83-93
Persistent link: https://www.econbiz.de/10009568254
Cover Image
The impacts of social media influencer’s credibility attributes on gen Z purchase intention with brand image as mediation : study on consumers of Korea cosmetic product
Nugroho, Santi Duwi Putri; Rahayu, Mintarti; Hapsari, … - 2022
Persistent link: https://www.econbiz.de/10013398015
Cover Image
Brands as means of self-expression : a cross-cultural comparison
Kuester, Sabine; Heß, Silke C.; Young, Jennifer; … - 2008
Persistent link: https://www.econbiz.de/10003754978
Cover Image
The impact of the brand management system on brand performance in B-B and B-C environments
Lee, Jinyong; Park, Seong Yong; Baek, Ingee; Lee, Chun-Seon - In: Industrial marketing management : the international … 37 (2008) 7, pp. 848-855
Persistent link: https://www.econbiz.de/10003781858
Cover Image
Cultural value, consumption value, and global brand image : a cross-national study
Park, Hye-Jung; Rabolt, Nancy J. - In: Psychology & marketing 26 (2009) 8, pp. 714-735
Persistent link: https://www.econbiz.de/10003867768
Cover Image
Structural relationships among involvement, destination brand equity, satisfaction and destination visit intentions : the case of Japanese outbound travelers
Kim, Soon-ho; Han, Hye-sook; Holland, Stephen; Boyn, … - In: Journal of vacation marketing : an international journal 15 (2009) 4, pp. 349-365
Persistent link: https://www.econbiz.de/10003905458
Cover Image
The effect of distribution channel diversification of foreign luxury fashion brands on consumers' brand value and loyalty in the Korean market
Kim, Mijeong; Kim, Sookhyun; Lee, Yuri - In: Journal of retailing and consumer services 17 (2010) 4, pp. 286-293
Persistent link: https://www.econbiz.de/10003989690