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Antecedents of online reviews' usage and purchase influence: an empirical comparison of US and Korean consumers
Park, Cheol; Lee, Thae Min - In: Journal of interactive marketing : a quarterly … 23 (2009) 4, pp. 332-340
Persistent link: https://www.econbiz.de/10003893299
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The effect of e-WOM on country image and purchase intention : an empirical study on Korean cosmetic products in China
Xiao, Zhehui; Zhang, Jinlong; Li, Dekui - In: International journal of services technology and management 22 (2016) 1/2, pp. 18-30
Persistent link: https://www.econbiz.de/10011645266
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The impacts of social media influencer’s credibility attributes on gen Z purchase intention with brand image as mediation : study on consumers of Korea cosmetic product
Nugroho, Santi Duwi Putri; Rahayu, Mintarti; Hapsari, … - 2022
Persistent link: https://www.econbiz.de/10013398015
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The latent potential of virtual communities as brand missionaries : implications from US and Korean
Hong, Soonkwan; Minor, Michael - In: International journal of electronic marketing and … 6 (2014) 1, pp. 4-27
Persistent link: https://www.econbiz.de/10010483704
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Antecedents and effects of customer-service employee attachements on customer-companyx identification and word-of-mouth : the case of Cheong in South Korea
Cho, Seong Do; Kim, Kyoungeun; Kim, Daekwan - In: Journal of global scholars of marketing science : … 25 (2015) 1, pp. 91-105
Persistent link: https://www.econbiz.de/10010519573
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Exploring competitive hotel selection attributes among guests : an importance-performance analysis
Kim, Jinkyung Jenny; Lee, Youngseok; Han, Heesup - In: Journal of travel and tourism marketing 36 (2019) 9, pp. 998-1011
Persistent link: https://www.econbiz.de/10012179515
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Antecedents and consequence of the social network service-based word-of-mouth : with focus on Chinese consumers' experiences of the Korea wave
Yoon, Sungjoon; Park, Yoon-Joo - In: Journal of international trade & commerce 12 (2016) 6, pp. 115-137
Persistent link: https://www.econbiz.de/10011796888
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Understanding the product information inference process in electronic word-of-mouth : an objectivity-subjectivity dichotomy perspective
Lee, Jung; Lee, Jae-Nam - In: Information & management : the internat. journal of … 46 (2009) 5, pp. 302-311
Persistent link: https://www.econbiz.de/10003867734
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A social network approach to the influences of shopping experiences on e-WOM
Yoon, Sung-joon - In: Journal of electronic commerce research : JECR 13 (2012) 3, pp. 213-223
Persistent link: https://www.econbiz.de/10009672212
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A cross-national comparison of consumer perceptions of service recovery
Lee, Kyuho; Khan, Mahmood A.; Ko, Jae-youn - In: Journal of travel and tourism marketing 24 (2008) 1, pp. 1-16
Persistent link: https://www.econbiz.de/10003778618