//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"SME"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Marketing strategy and managem...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
SME
Strategisches Management
40,546
Strategic management
33,233
Marketing
31,521
Marketingmanagement
17,204
Marketing management
16,379
Theorie
8,341
Theory
8,244
Einführung
7,945
Deutschland
6,696
Germany
5,872
Unternehmenserfolg
4,551
USA
4,395
Firm performance
4,338
Consumer behaviour
4,226
Konsumentenverhalten
4,101
United States
4,055
Management
3,610
Innovation
3,404
Organizational change
3,217
Organisatorischer Wandel
3,205
KMU
3,173
Innovationsmanagement
3,102
Relationship marketing
3,057
Beziehungsmarketing
3,034
Implementation
2,914
Multinationales Unternehmen
2,868
Innovation management
2,824
Unternehmen
2,653
Transnational corporation
2,640
marketing
2,604
Erfolgsfaktor
2,473
Wettbewerbsstrategie
2,253
Brand management
2,217
Markenführung
2,209
Success factor
2,173
Strategische Planung
2,135
Competitive strategy
2,095
Corporate Social Responsibility
1,974
Corporate social responsibility
1,918
more ...
less ...
Online availability
All
Undetermined
917
Free
457
Type of publication
All
Article
2,171
Book / Working Paper
990
Journal
9
Type of publication (narrower categories)
All
Article in journal
1,630
Aufsatz in Zeitschrift
1,630
Aufsatz im Buch
514
Book section
514
Hochschulschrift
193
Thesis
157
Graue Literatur
123
Non-commercial literature
123
Case study
113
Fallstudie
113
Collection of articles of several authors
112
Sammelwerk
112
Aufsatzsammlung
83
Ratgeber
53
Guidebook
50
Arbeitspapier
48
Working Paper
48
Bibliografie enthalten
47
Bibliography included
47
Konferenzschrift
29
Lehrbuch
18
Conference proceedings
16
Textbook
16
Handbook
15
Handbuch
15
Amtsdruckschrift
11
Government document
11
Conference paper
9
Konferenzbeitrag
9
Reprint
7
Fallstudiensammlung
6
Collection of articles written by one author
5
Forschungsbericht
5
Sammlung
5
Bibliografie
4
Festschrift
4
Systematic review
3
Übersichtsarbeit
3
Advisory report
2
Gutachten
2
more ...
less ...
Language
All
English
2,430
German
698
French
10
Italian
9
Undetermined
9
Polish
7
Russian
3
Croatian
2
Slovak
2
Turkish
2
Bulgarian
1
Finnish
1
Spanish
1
Serbian
1
Swedish
1
Ukrainian
1
more ...
less ...
Author
All
Kraus, Sascha
23
Carson, David
14
Bilgin, Mehmet Huseyin
12
Danis, Hakan
12
Gilmore, Audrey
12
Mazzarol, Tim
12
Laukkanen, Tommi
11
Reboud, Sophie
11
Raymond, Louis
10
Reijonen, Helen
10
Francioni, Barbara
9
O'Dwyer, Michele
9
Becker, Wolfgang
8
Fueglistaller, Urs
8
Ghobadian, Abby
8
Meyer, Jörn-Axel
8
Musso, Fabio
8
Demir, Ender
7
Etemad, Hamid
7
Franco, Mário
7
Harms, Rainer
7
Jones, Rosalind
7
Kohtamäki, Marko
7
O'Regan, Nicholas
7
Thurasamy Ramayah
7
Zahoor, Nadia
7
Agyapong, Ahmed
6
Dimitratos, Pavlos
6
Hirvonen, Saku
6
Kay, Rosemarie
6
Kranzusch, Peter
6
Noor Hazlina Ahmad
6
Rowley, Jennifer
6
Rößl, Dietmar
6
Siegfried, Patrick
6
Simon, Hermann
6
Ulrich, Patrick
6
Varamäki, Elina
6
Ahmad, Syed Zamberi
5
Baporikar, Neeta
5
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
16
Eurasia Business and Economics Society
5
Edward Elgar Publishing
4
IGI Global
4
Information Resources Management Association
4
Haufe-Lexware GmbH & Co. KG
3
Verlag Dr. Kovač
3
Books on Demand GmbH <Norderstedt>
2
CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales
2
Campus Verlag
2
Eurasia Business and Economics Society. / Conference
2
Europäische Kommission / Programme of Technical Assistance to the New Independent States
2
Fraunhofer-Institut für System- und Innovationsforschung
2
Fördergesellschaft Marketing an der Universität Augsburg
2
GABAL-Verlag GmbH
2
Institut für Marketing und Trendanalysen <Gutau>
2
Josef Eul Verlag GmbH
2
Linde Verlag
2
Macquarie University / Department of Economics
2
Small Business Institute <Fresno, Calif.>
2
Springer-Verlag GmbH
2
Thüringen / Landesregierung
2
World Bank Group
2
Arbeitsgemeinschaft für Wirtschaftliche Verwaltung
1
Asia Research Centre <Sankt Gallen>
1
Augsburg-Münchener Marketingsymposium <20, 1994>
1
Bangladesh Small and Cottage Industries Corporation <Dhaka>
1
Bergische Universität Wuppertal / Lehr- und Forschungsgebiet Bauwirtschaft
1
Bildungswissenschaftliche Hochschule Flensburg
1
Centre of Applied Research in Management and Economics Conference <2022, Leiria>
1
De Gruyter Oldenbourg
1
Deloitte-Mittelstandsinstitut <Bamberg>
1
Deutsch-Französische Unternehmertage <1, 1996, Rudolstadt>
1
Deutscher Taschenbuch-Verlag <München>
1
Deutschland / Bundesministerium für Wirtschaft
1
Deutschland / Bundesministerium für Wirtschaft und Energie
1
Deutschland / Bundesministerium für Wirtschaft und Technologie
1
Dr. Rainer Hampp <Firma>
1
Droege & Comp. <Düsseldorf>
1
Eidgenössische Technische Hochschule Zürich
1
more ...
less ...
Published in...
All
Journal of business research : JBR
47
SpringerLink / Bücher
37
International journal of entrepreneurship and small business
29
Journal of small business strategy
26
Journal of strategic marketing
25
Journal of small business and enterprise development
23
International small business journal : researching entrepreneurship
21
Planung in kleinen und mittleren Unternehmen
21
Cogent business & management
20
Journal of research in marketing and entrepreneurship : JRME
17
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
17
Entrepreneurship marketing : principles and practice of SME marketing
16
International business review : the official journal of the European International Business Academy
16
International entrepreneurship and management journal
16
Industrial marketing management : the international journal for industrial and high-tech firms
15
Journal of research in marketing and entrepreneurship
15
Small business economics : an entrepreneurship journal
15
Springer eBook Collection
15
Europäische Hochschulschriften / 5
14
Marketing intelligence & planning
14
Business strategy and the environment
13
Handbook of research on strategic management in small and medium enterprises
12
International journal of globalisation and small business : IJGSB
12
Journal of open innovation : technology, market, and complexity
12
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
12
Management decision : MD
12
Strategien von kleinen und mittleren Unternehmen
12
The journal of business & industrial marketing
12
Management research review
11
Technological forecasting & social change : an international journal
11
Administrative Sciences : open access journal
10
International journal of business information systems : IJBIS
10
International journal of entrepreneurship and innovation management
10
International journal of entrepreneurship and small business : IJESB
10
International journal of innovation management
10
International journal of management & enterprise development : IJMED
10
International marketing review
10
Technology analysis & strategic management
10
European research studies
9
International journal of business and globalisation : IJBG
9
more ...
less ...
Source
All
ECONIS (ZBW)
3,157
RePEc
9
BASE
2
EconStor
1
Other ZBW resources
1
Showing
1
-
10
of
3,170
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Macrantha Sealant : a positioning strategy
Purandare, Shraddha
- In:
Asian journal of management cases
21
(
2024
)
1
,
pp. 39-47
Persistent link: https://www.econbiz.de/10014634011
Saved in:
2
Bankmarketing im Firmenkundengeschäft : von der Strategie zum Kunden
Schmoll, Anton
(
ed.
)
-
1997
Persistent link: https://www.econbiz.de/10000622925
Saved in:
3
Marketing
in Greece : the reasons of its underdevelopment
Rivero, Orlando
;
Theodore, John
- In:
International business and economics research journal
12
(
2013
)
7
,
pp. 793-797
Persistent link: https://www.econbiz.de/10009785463
Saved in:
4
Marketing-Management
und Unternehmenserfolg von Wachstumsunternehmen der TIMES-Branchen : eine empirische Analyse am Neuen Markt
Schmidt, Roland
-
2004
Persistent link: https://www.econbiz.de/10002094781
Saved in:
5
SME's performance by adpopting strategic orientation and mediating role of
marketing
capabilities : a study among small businesses in the Ampara District of Sri Lanka
Mujahid Hilal, Mohamed Ismail
- In:
International journal of business competition and …
5
(
2016
)
4
,
pp. 209-221
Persistent link: https://www.econbiz.de/10011687355
Saved in:
6
Strategic market orientations before and after industry transition : an entrepreneurship perspective
Gray, Gordon T.
;
Wert-Gray, Stacia
- In:
The marketing review
16
(
2016
)
4
,
pp. 373-388
Persistent link: https://www.econbiz.de/10011894548
Saved in:
7
Performance implications of strategic planning and
marketing
capability in micro and small businesses in an emerging African economy : a contingent resource-based view
Agyapong, Ahmed
;
Essuman, Dominic
;
Yeboah, Love Afia Kesewa
- In:
Journal of small business and entrepreneurship : JSBE
33
(
2021
)
1
,
pp. 29-48
Persistent link: https://www.econbiz.de/10012423363
Saved in:
8
Entrepreneurial
marketing
strategy in craft-based businesses in an emerging market : a qualitative interpretivist approach
Saiyed, Abrar Ali Mohammadusman
;
Shaikh, Ateeque
; …
- In:
Journal of research in marketing and entrepreneurship
26
(
2024
)
2
,
pp. 279-302
Persistent link: https://www.econbiz.de/10014506561
Saved in:
9
Marketingstrategien des Handels und staatliche Restriktionen : Geschäftsfeldsegmentierung, Wachstumsoptionen und rechtliche Rahmenbedingungen
Mattmüller, Roland
-
1997
Persistent link: https://www.econbiz.de/10013428712
Saved in:
10
The impact of strategic entrepreneurship and entrepreneurial
marketing
, entrepreneurship values on small and medium enterprises' performance : evidence from Saudi Arabia
Alshagawi, Mohammed
;
Mabkhot, Hashed
- In:
Cogent business & management
11
(
2024
)
1
,
pp. 1-20
tries to investigate the influence of strategic entrepreneurship (SE), entrepreneurial
marketing
(EM), and entrepreneurial …
Persistent link: https://www.econbiz.de/10014530684
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->