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Some exploratory models for assessing small firms' marketing performance : (a qualitative approach)
Carson, David - In: European journal of marketing : EJM 24 (1990) 11, pp. 1-51
Persistent link: https://www.econbiz.de/10001118947
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Marketing for small-to-medium enterprises
Carson, David - In: The marketing book, (pp. 757-775). 2003
Persistent link: https://www.econbiz.de/10001725281
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Interface research : a commentary on a commentary ; ten years on
Carson, David - In: Journal of research in marketing and entrepreneurship : JRME 12 (2010) 1, pp. 8-10
Persistent link: https://www.econbiz.de/10008798476
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Opportunity recognition by growing SMEs : a managerial or entrepreneurial function?
Hulbert, Bev; Taghian, Mehdi; Gilmore, Audrey; Carson, David - In: Journal of strategic marketing 23 (2015) 7, pp. 616-642
Persistent link: https://www.econbiz.de/10011479479
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Beyond rhetoric : re-thinking entrepreneurial marketing from a practice perspective
Gross, Nicole; Carson, David; Jones, Rosalind - In: Journal of research in marketing and entrepreneurship : JRME 16 (2014) 2, pp. 105-127
Persistent link: https://www.econbiz.de/10010465789
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Issues which impact upon marketing in the small firm
Carson, David; McCartan-Quinn, Danielle - In: Entrepreneurship, firm growth and regional development …, (pp. 165-182). 2001
Persistent link: https://www.econbiz.de/10002043764
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Issues which impact upon marketing in the small firm
McCartan-Quinn, Danielle; Carson, David - In: Small business economics : an entrepreneurship journal 21 (2003) 2, pp. 201-213
Persistent link: https://www.econbiz.de/10001781917
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Innovation marketing in SMEs : an empirical study
O'Dwyer, Michele; Gilmore, Audrey; Carson, David - In: Journal of strategic marketing 17 (2009) 5, pp. 383-396
Persistent link: https://www.econbiz.de/10003916841
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Innovative marketing in SMEs
O'Dwyer, Michele; Gilmore, Audrey; Carson, David - In: European journal of marketing : EJM 43 (2009) 1/2, pp. 46-61
Persistent link: https://www.econbiz.de/10009525884
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Strategic alliances as an element of innovative marketing in SMEs
O'Dwyer, Michele; Gilmore, Audrey; Carson, David - In: Journal of strategic marketing 19 (2011) 1, pp. 91-104
Persistent link: https://www.econbiz.de/10008936986