//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"SME"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Theoretical approaches to the...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
SME
Marketingmanagement
16,993
Marketing management
16,405
Produktentwicklung
9,987
New product development
9,150
Innovation
5,565
Innovationsmanagement
4,246
Innovation management
4,110
Marketing
3,692
Theorie
3,687
Theory
3,668
Consumer behaviour
3,416
Konsumentenverhalten
3,398
Produktlebenszyklus
2,918
Product life cycle
2,758
Deutschland
2,317
Germany
2,231
Relationship marketing
2,228
Beziehungsmarketing
2,221
USA
2,105
United States
2,036
Brand management
1,528
Markenführung
1,519
Unternehmenserfolg
1,492
Firm performance
1,482
Strategisches Management
1,450
Online-Marketing
1,203
Produktgestaltung
1,187
Internet marketing
1,163
Strategic management
1,147
Gentechnisch erzeugtes Produkt
1,146
KMU
1,137
Genetically modified product
1,136
Product design
1,127
Social Web
952
Social web
951
Lieferantenmanagement
933
Supplier relationship management
933
Marktforschung
833
Erfolgsfaktor
800
more ...
less ...
Online availability
All
Undetermined
379
Free
189
Type of publication
All
Article
893
Book / Working Paper
246
Type of publication (narrower categories)
All
Article in journal
777
Aufsatz in Zeitschrift
777
Aufsatz im Buch
120
Book section
120
Graue Literatur
48
Non-commercial literature
48
Hochschulschrift
47
Thesis
44
Case study
36
Fallstudie
36
Arbeitspapier
31
Working Paper
31
Collection of articles of several authors
22
Sammelwerk
22
Bibliografie enthalten
13
Bibliography included
13
Ratgeber
13
Aufsatzsammlung
12
Guidebook
11
Conference paper
4
Konferenzbeitrag
4
Konferenzschrift
3
Lehrbuch
3
Reprint
3
Textbook
3
Conference proceedings
2
Fallstudiensammlung
2
Systematic review
2
Übersichtsarbeit
2
Aufgabensammlung
1
Fiktionale Darstellung
1
Handbook
1
Handbuch
1
research-article
1
more ...
less ...
Language
All
English
974
German
153
French
5
Italian
3
Bulgarian
1
Polish
1
Slovak
1
Undetermined
1
more ...
less ...
Author
All
O'Dwyer, Michele
12
Gilmore, Audrey
9
Laukkanen, Tommi
9
Reijonen, Helen
9
Haase, Heiko
6
Jones, Rosalind
6
Ledwith, Ann
6
Sok, Phyra
6
Carson, David
5
Didonet, Simone Regina
5
Gbadamosi, Ayantunji
5
Hirvonen, Saku
5
Nwankwo, Sonny
5
O'Cass, Aron
5
Thurasamy Ramayah
5
Agyapong, Ahmed
4
Ahmed, Shamsuddin
4
Ale Ebrahim, Nader
4
Boso, Nathaniel
4
Cadogan, John W.
4
De Jong, Jeroen P. J.
4
De Waal, Gerrit A.
4
Joensuu-Salo, Sanna
4
Knott, Paul
4
Ko, Wai Wai
4
Kowalik, Izabela
4
Kranzusch, Peter
4
Leithold, Nick
4
Liu, Gordon
4
Mohammad Falahat
4
Morrish, Sussie C.
4
Raymond, Louis
4
Saint Pierre, Josée
4
Salimon, Maruf Gbadebo
4
Simmons, Geoffrey
4
Spillan, John E.
4
Story, Vicky M.
4
Taha, Zahari
4
Tuominen, Sasu
4
Woschke, Tino
4
more ...
less ...
Institution
All
CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales
2
Institut für Marketing und Trendanalysen <Gutau>
2
Macquarie University / Department of Economics
2
Bergische Universität Wuppertal / Lehr- und Forschungsgebiet Bauwirtschaft
1
Bildungswissenschaftliche Hochschule Flensburg
1
Campus Verlag
1
Comitato Interdisciplinare di Studi Agribusiness Paesaggio e Ambiente
1
Deutscher Taschenbuch-Verlag <München>
1
FESTLAND Buch- und Kunstverlag Ingrid Peternell-Eder
1
Frankfurter Allgemeine Buch
1
Fördergesellschaft Marketing an der Universität Augsburg
1
IGI Global
1
Ifo-Institut für Wirtschaftsforschung
1
Istituto di Ricerca sulla Crescita Economica Sostenibile (IRCrES), Consiglio Nazionale delle Ricerche
1
Katolicki Uniwersytet Lubelski Jana Pawła II
1
Lüneburger Mittelstands-Symposium <1, 1988, Lüneburg>
1
Marketing zwischen Theorie und Praxis e.V.
1
Mittelstandssymposium
1
Shaker Verlag
1
Springer Fachmedien Wiesbaden
1
University of Minnesota under the Small Business Administration Management Research Grant Program
1
Universität Duisburg <1980-2002>
1
Universität Freiburg <Schweiz>
1
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
Westfälische Wilhelms-Universität Münster / Institut für Genossenschaftswesen
1
more ...
less ...
Published in...
All
Journal of business research : JBR
35
Journal of strategic marketing
22
Industrial marketing management : the international journal for industrial and high-tech firms
20
Cogent business & management
18
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
14
International journal of entrepreneurship and small business
13
International journal of innovation management
13
Journal of research in marketing and entrepreneurship
13
Marketing intelligence & planning
13
Journal of small business and enterprise development
12
International entrepreneurship and management journal
10
The journal of business & industrial marketing
10
Entrepreneurship marketing : principles and practice of SME marketing
9
Journal of research in marketing and entrepreneurship : JRME
9
Journal of open innovation : technology, market, and complexity
8
Journal of small business strategy
8
The journal of product innovation management : an international publication of the Product Development & Management Association
8
European journal of innovation management : EJIM
7
European journal of marketing : EJM
7
Europäische Hochschulschriften / 5
7
International business review : the official journal of the European International Business Academy
7
International journal of technology management : IJTM
7
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
7
International journal of business innovation and research : IJBIR
6
International marketing review
6
Journal of enterprising culture
6
Management research review
6
Small business economics : an entrepreneurship journal
6
Technological forecasting & social change : an international journal
6
Business process management journal
5
Creativity and innovation management
5
IEEE transactions on engineering management : EM
5
International journal of economic perspectives : IJEP
5
International journal of globalisation and small business : IJGSB
5
International journal of production economics
5
International small business journal : researching entrepreneurship
5
Journal of entrepreneurship in emerging economies
5
Marketing in kleinen und mittleren Unternehmen
5
SpringerLink / Bücher
5
The marketing review
5
more ...
less ...
Source
All
ECONIS (ZBW)
1,136
RePEc
2
Other ZBW resources
1
Showing
1
-
10
of
1,139
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Lightweight product lifecycle information management for small enterprises
Ding, Lian
;
Ball, Alexander
;
Patel, Manjula
;
Mullineux, Glen
- In:
International journal of product lifecycle management : …
5
(
2011
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10008904131
Saved in:
2
Managing products in SMEs : a customer-oriented perspective
Gbadamosi, Ayantunji
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 108-126)
.
2011
Persistent link: https://www.econbiz.de/10008822547
Saved in:
3
Product Lifecycle Management beherrschen : ein Anwenderhandbuch für den Mittelstand
Arnold, Volker
(
contributor
)
-
2011
-
2., neu bearb. Aufl.
Persistent link: https://www.econbiz.de/10009390128
Saved in:
4
A theoretical framework for identifying appropriate marketing approaches across the product development life cycle for biomedical science SMEs
Vahadane, Shashwati Sanjay
;
Clarke, Andrew Paul
- In:
Journal of small business & enterprise development
29
(
2022
)
5
,
pp. 845-860
Persistent link: https://www.econbiz.de/10013389214
Saved in:
5
The dark side of the entrepreneurial orientation and market orientation interplay : a new product development perspective
Morgan, Todd
;
Anokhin, Sergey
;
Kretinin, Andrey
; …
- In:
International small business journal : researching …
33
(
2015
)
7
,
pp. 731-751
Persistent link: https://www.econbiz.de/10011384182
Saved in:
6
Market orientation, NPD performance, and organizational performance in small firms
Ledwith, Ann
;
O'Dwyer, Michele
- In:
The journal of product innovation management : an …
26
(
2009
)
6
,
pp. 652-661
Persistent link: https://www.econbiz.de/10003894684
Saved in:
7
Organizational structure and specialized marketing capabilities in SMEs
Trez, Guilherme
;
Luce, Fernando Bins
- In:
Marketing intelligence & planning
30
(
2012
)
2
,
pp. 143-164
Persistent link: https://www.econbiz.de/10009570967
Saved in:
8
The effect of R&D-marketing integration on NPD success : the case of SMEs in the growing economy of Slovenia
Fain, Nusa
;
Schoormans, Jan P. L.
;
Duhovnik, Joze
- In:
International journal of technology management : IJTM
56
(
2011
)
1
,
pp. 92-107
Persistent link: https://www.econbiz.de/10009424049
Saved in:
9
Perceived environmental turbulence, strategic orientations and new product success : a comparative study of SMEs and large manufacturing exporters
Zhang, Jing
;
Jiang, Yanxin
;
Zhu, Miao
- In:
Journal of advances in management research : JAMR
12
(
2015
)
1
,
pp. 43-54
Persistent link: https://www.econbiz.de/10011376978
Saved in:
10
New product success : empirical evidence from SMEs in China
Wong, Stanley Kam Sing
;
Tong, Canon
- In:
The journal of business & industrial marketing
28
(
2013
)
7
,
pp. 589-601
Persistent link: https://www.econbiz.de/10010125756
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->