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Types, sources and frequency of use of formalised marketing information as a catalyst of SME growth
Cacciolatti, Luca A.; Fearne, Andrew P.; Ihua, Bellema … - In: Journal of strategic management education : JSME 8 (2012) 1, pp. 3-26
Persistent link: https://www.econbiz.de/10009790851
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Marketing intelligence in SMEs : implications for the industry and policy makers
Cacciolatti, Luca A.; Fearne, Andrew P. - In: Marketing intelligence & planning 31 (2013) 1, pp. 4-26
Persistent link: https://www.econbiz.de/10009722465
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Traditional food products : the effect of consumers’ characteristics, product knowledge, and perceived value on actual purchase
Cacciolatti, Luca A.; Garcia, Claire C.; Kalantzakis, Marios - In: Journal of international food & agribusiness marketing … 27 (2015) 3, pp. 155-176
Persistent link: https://www.econbiz.de/10011341893
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Digital loyalty card "big data" and small business marketing : formal versus informal or complementary?
Donnelly, Christina; Simmons, Geoffrey; Armstrong, Gillian - In: International small business journal : researching … 33 (2015) 4, pp. 422-442
Persistent link: https://www.econbiz.de/10011284312
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SME characteristics and formalised information use : a canonical correlation analysis
Cacciolatti, Luca; Fearne, Andrew P. - 2012
Persistent link: https://www.econbiz.de/10010354456
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Determining the presence of a long-term/short-term dilemma for SMEs when adopting strategic orientation to improve performance
Didonet, Simone Regina; Fearne, Andrew P.; Simmons, Geoffrey - In: International small business journal : ISBJ 38 (2020) 2, pp. 90-110
Persistent link: https://www.econbiz.de/10012214667