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Legitimierungsdruck und Corporate Social Responsibility bei KMU : empirische Ergebnisse aus dem Agribusiness
Heyder, Matthias - In: Nachhaltigkeit in kleinen und mittleren Unternehmen, (pp. 315-336). 2011
Persistent link: https://www.econbiz.de/10009242053
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Diesseits von Markt und Gesellschaft : Selbst- und Fremdbild eines mittelständischen Unternehmens zwischen Imagepflege und Nutzenoptimierung
Wickenkamp, Volker - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003747612
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The media reputation of small firms : exploring the applicability of existing reputation measures
Huang-Horowitz, Nell C. - In: Corporate reputation review : an international journal 19 (2016) 2, pp. 127-139
Persistent link: https://www.econbiz.de/10011552562
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Developing practical mitigations for reputational risks : a case study from the UK insurance sector
Connell, Matthew - In: Journal of risk management in financial institutions 14 (2020/2021) 3, pp. 242-255
Persistent link: https://www.econbiz.de/10012650471
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The impact of corporate social responsibility on corporate image in the construction industry : a case of SMEs in Egypt
Khamis, Naglaa Ibrahim; Wan Khairuzzaman Wan Ismail - In: Journal of sustainable finance & investment 12 (2022) 1, pp. 128-146
Persistent link: https://www.econbiz.de/10012801730
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Defining and delimiting the scope of the Corporate Identity construct
Melewar, T. C.; Skinner, Heather - In: The marketing review 18 (2018) 2, pp. 115-129
Persistent link: https://www.econbiz.de/10011961531
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Trends in corporate communication based on the example of medium-sized world market leaders from Austria
Jungwirth, Georg - In: Conference proceedings trends in business communication 2016, (pp. 21-32). 2017
Persistent link: https://www.econbiz.de/10011619561
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Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi; Balmer, John M.T.; Stoian, … - In: Qualitative market research : an international journal 25 (2022) 4, pp. 405-432
Persistent link: https://www.econbiz.de/10013380485
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The impact of corporate image and relationship marketing on customer loyalty in mediated customer satisfaction at SMEs
Sa'adah, Vina Ulfatus; Mugiono; Susilowati, Christin - 2023
Persistent link: https://www.econbiz.de/10014420264
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Relationship marketing and the management of corporate image in the bank-SME relationship
Vegholm, Fatima - In: Management research review 34 (2011) 3, pp. 325-336
Persistent link: https://www.econbiz.de/10009011439