Narrow search
Showing 1 - 10 of 727
Cover Image
Gathering perceptions of Soweto small business owners on advertising in black townships in South Africa
Scheers, Louise van; Radipere, Simon - In: Journal for global business advancement : JGBA 1 (2007/08) 4, pp. 445-458
Persistent link: https://www.econbiz.de/10003771478
Cover Image
Determine small and medium enterprise (SME) internet marketing : usage in the Tshwane area, South Africa
Scheers, Louise van - In: Acta Universitatis Danubius / Oeconomica 12 (2016) 1, pp. 39-63
Persistent link: https://www.econbiz.de/10011527006
Cover Image
Online marketing communication tools used by guest houses in Pretoria, South Africa
Huyssteen, Nadia van; Strydom, Johan; … - In: African journal of science, technology, innovation & … 7 (2015) 3/4, pp. 313-322
Persistent link: https://www.econbiz.de/10011565647
Cover Image
Opportunities and challenges of social media marketing for small and rural-based entrepreneurs : experience from Vhembe District of the Limpopo Province, South Africa
Kelly, Tambe Dede; Ekene, Amaechi Kingsley - In: Digital Business in Africa : Social Media and Related …, (pp. 41-65). 2022
Persistent link: https://www.econbiz.de/10013282687
Cover Image
The impact of social media marketing for Indonesian SMEs sustainability : lesson from Covid-19 pandemic
Patma, Tundung Subali; Wardana, Ludi Wishnu; Wibowo, Agus; … - In: Cogent business & management 8 (2021) 1, pp. 1-16
The Covid-19 pandemic has imposed the government to provide a mass restriction policy, and businesses respond to this issue by adopting technology and social media marketing. This study aims at highlighting the determinant factors affecting technology adoption, social media marketing, and...
Persistent link: https://www.econbiz.de/10012642577
Cover Image
Content is king : how SMEs create content for social media marketing under limited resources
Kraus, Sascha; Gast, Johanna; Schleich, Moritz; Jones, Paul - In: Journal of macromarketing 39 (2019) 4, pp. 415-430
Persistent link: https://www.econbiz.de/10012159017
Cover Image
Small service businesses : advertising attitudes and the use of digital and social media marketing
Cole, Henry S.; DeNardin, Tom; Clow, Kenneth E. - In: Services marketing quarterly 38 (2017) 4, pp. 203-212
Persistent link: https://www.econbiz.de/10011798681
Cover Image
The effective use of Facebook by small and medium-sized enterprises operating in Slovakia
Pollák, František; Dorčák, Peter - In: Market : review for marketing theory and practice 28 (2016) 1, pp. 79-91
Persistent link: https://www.econbiz.de/10011708938
Cover Image
Social media adoption among small and medium-sized Greek hotels : a survey about its antecedents and its impact on performance outcomes
Spita, Maria; Peitzika, Eirini; Chatzi, Sofia - In: International journal of decision sciences, risk and … 9 (2020) 1/2, pp. 23-54
Persistent link: https://www.econbiz.de/10012507871
Cover Image
Digital marketing modelling : a sustainable competitive advantage for SMEs
Kishor, Jugal - In: World review of entrepreneurship, management and … 18 (2022) 4, pp. 404-428
Persistent link: https://www.econbiz.de/10013350784