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Shopper response to bundle promotions for packaged goods
Foubert, Bram; Gijsbrechts, Els - In: Journal of marketing research : JMR 44 (2007) 4, pp. 647-662
Persistent link: https://www.econbiz.de/10003569747
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"One-deal-fits-all?" : on catagory sales promotion effectiveness in smaller versus larger supermarkets
Haans, Hans; Gijsbrechts, Els - In: Journal of retailing 87 (2011) 4, pp. 427-443
Persistent link: https://www.econbiz.de/10009422220
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Try it, you'll like it-or will you? The perils of early free-trial promotions for high-tech service adoption
Foubert, Bram; Gijsbrechts, Els - In: Marketing science : the marketing journal of the … 35 (2016) 5, pp. 810-826
Persistent link: https://www.econbiz.de/10011584725
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Evaluating the effectiveness of retailer-themed super saver events
Guyt, Jonne; Gijsbrechts, Els - In: Journal of marketing 84 (2020) 2, pp. 92-113
Persistent link: https://www.econbiz.de/10012176572
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Promoties: effectief op korte termijn, destructief op lange termijn? : Een overzicht van het marketingdebat
Campo, Katia - In: Economisch en sociaal tijdschrift : een driemaandelijke … 52 (1998) 2, pp. 175-220
Persistent link: https://www.econbiz.de/10001244477
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Cross-channel effects of price promotions : an empirical analysis of the multi-channel grocery retail sector
Breugelmans, Els; Campo, Katia - In: Journal of retailing 92 (2016) 3, pp. 333-351
Persistent link: https://www.econbiz.de/10011566709
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An empirical analysis of the impact of cross-channel promotions in multi-channel grocery retailing
Breugelmans, Els; Campo, Katia; He, Huiying - 2014
Persistent link: https://www.econbiz.de/10011291037